Barilla vs Vetta:Which is more popular by branded search?
In August 2026, Barilla had more branded searches than Vetta among pasta brands worldwide. Barilla was estimated to have 165K branded searches compared to Vetta’s 27.1K, and held a 52% Share of Search versus Vetta’s 8.5%. These are worldwide searches for English-language branded terms.
Follow Barilla vs Vetta and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Barilla or Vetta?
Compare the pasta brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Barilla, Vetta. The figures are in the table below the chart.
View monthly share of search table
| Month | Barilla | De Cecco | Rummo | Vetta | Garofalo | San Remo |
|---|---|---|---|---|---|---|
| Oct 2025 | 61.6% | 10.1% | 10.1% | 10.1% | 5.5% | 2.5% |
| Nov 2025 | 50.6% | 15.2% | 15.2% | 10.2% | 6.8% | 2% |
| Dec 2025 | 52.5% | 15.8% | 12.9% | 10.5% | 5.8% | 2.6% |
| Jan 2026 | 50.4% | 15.1% | 12.4% | 12.4% | 6.8% | 3% |
| Feb 2026 | 53.8% | 16.1% | 10.8% | 10.8% | 5.9% | 2.6% |
| Mar 2026 | 49.9% | 15% | 15% | 12.2% | 5.5% | 2.4% |
| Apr 2026 | 47.4% | 14.2% | 21.3% | 9.5% | 5.2% | 2.3% |
| May 2026 | 49.4% | 14.8% | 18.1% | 9.9% | 5.4% | 2.4% |
| Jun 2026 | 50.4% | 15.1% | 15.1% | 10.1% | 6.8% | 2.5% |
| Jul 2026 | 52.2% | 15.7% | 15.7% | 8.6% | 5.7% | 2.1% |
| Aug 2026 | 52% | 15.6% | 15.6% | 8.5% | 5.7% | 2.6% |
| Sep 2026 | — | — | — | — | — | — |
How has the Barilla and Vetta comparison changed over the last 12 months?
3 findings
- Barilla was ahead of Vetta in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Barilla’s estimated Share of Search among pasta brands worldwide moved from 61.6% to 52%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 11 months ending August 2026, Vetta’s estimated Share of Search among pasta brands worldwide moved from 10.1% to 8.5%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
How did search popularity change for pasta brands worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Barilla’s and Vetta’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.