Brandwave

How popular isVetta in search?

In August 2026, there were an estimated 27.1K branded searches for Vetta worldwide which is down 18.1% over the last 11 months. Vetta holds 8.5% estimated Share of Search among pasta brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Barilla52%
  2. De Cecco15.6%
  3. Rummo15.6%
  4. Vetta8.5%
  5. Garofalo5.7%
  6. San Remo2.6%
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Which pasta brands compete with Vetta?

Vetta against pasta brands worldwide, by month

Share of Search by month for Barilla, De Cecco, Rummo, Vetta, Garofalo, San Remo. The figures are in the table below the chart.

View monthly share of search table
MonthBarillaDe CeccoRummoVettaGarofaloSan Remo
Oct 202561.6%10.1%10.1%10.1%5.5%2.5%
Nov 202550.6%15.2%15.2%10.2%6.8%2%
Dec 202552.5%15.8%12.9%10.5%5.8%2.6%
Jan 202650.4%15.1%12.4%12.4%6.8%3%
Feb 202653.8%16.1%10.8%10.8%5.9%2.6%
Mar 202649.9%15%15%12.2%5.5%2.4%
Apr 202647.4%14.2%21.3%9.5%5.2%2.3%
May 202649.4%14.8%18.1%9.9%5.4%2.4%
Jun 202650.4%15.1%15.1%10.1%6.8%2.5%
Jul 202652.2%15.7%15.7%8.6%5.7%2.1%
Aug 202652%15.6%15.6%8.5%5.7%2.6%
Sep 2026——————

  1. 1.Barilla

    52%

    Held 1st. 165K estimated branded searches, 0% vs prior month. Share -0.2 points.

  2. 2.De Cecco

    15.6%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Rummo

    15.6%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Vetta

    8.5%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Garofalo

    5.7%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.San Remo

    2.6%

    Held 6th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.5 points.

Compare search popularity between Vetta and its closest rivals

How has branded search demand for Vetta changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Vetta worldwide fell from 33.1K to 27.1K.
  • Across the 11 months ending August 2026, Vetta’s estimated Share of Search among pasta brands worldwide decreased from 10.1% to 8.5%.
  • Across the 11 months ending August 2026, Vetta’s estimated Share of Search among pasta brands worldwide peaked at 12.4% in January 2026 and was lowest at 8.5% in August 2026.

How did search popularity change for pasta brands worldwide in August 2026?

  1. Estimated monthly branded searches for De Cecco worldwide rose 49.5% over 11 measured months, from 33.1K to 49.5K in August 2026.

  2. Estimated monthly branded searches for Rummo worldwide rose 49.5% over 11 measured months, from 33.1K to 49.5K in August 2026.

  3. Estimated monthly branded searches for Vetta worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

  4. Estimated monthly branded searches for Barilla worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

How is Vetta measured?

Brandwave collects information about searches that people make online using Vetta’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • vetta pasta

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How the Brand Demand Index is measured

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