Brandwave

How popular isRao's in search?

In August 2026, there were an estimated 135K branded searches for Rao's worldwide which held steady over the last 11 months. Rao's holds 8.7% estimated Share of Search among pasta sauce brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Leggo's78.7%
  2. Barilla10.6%
  3. Rao's8.7%
  4. Five Brothers1.2%
  5. Dolmio0.78%
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Which pasta sauce brands compete with Rao's?

Rao's against pasta sauce brands worldwide, by month

Share of Search by month for Leggo's, Barilla, Rao's. The figures are in the table below the chart.

View monthly share of search table
MonthLeggo'sBarillaRao'sFive BrothersDolmio
Oct 202580.5%10.8%7.2%0.79%0.65%
Nov 202579%10.7%8.7%0.96%0.64%
Dec 202582%9.1%7.4%0.99%0.54%
Jan 202678.7%10.6%8.7%1.2%0.78%
Feb 202680.4%10.9%7.3%0.8%0.65%
Mar 202683.3%9.2%6.1%0.82%0.55%
Apr 202680.3%10.9%7.2%0.97%0.65%
May 202679.9%10.8%7.2%1.5%0.65%
Jun 202681.7%9%7.4%1.2%0.66%
Jul 202680.1%10.8%7.2%1.2%0.65%
Aug 202678.7%10.6%8.7%1.2%0.78%
Sep 2026—————

  1. 1.Leggo's

    78.7%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share -1.4 points.

  2. 2.Barilla

    10.6%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share -0.2 points.

  3. 3.Rao's

    8.7%

    Held 3rd. 135K estimated branded searches, +22.7% vs prior month. Share +1.5 points.

  4. 4.Five Brothers

    1.2%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Dolmio

    0.78%

    Held 5th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

Compare search popularity between Rao's and its closest rivals

How has branded search demand for Rao's changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Rao's worldwide held steady at 135K.
  • Across the 11 months ending August 2026, Rao's’ estimated Share of Search among pasta sauce brands worldwide increased from 7.2% to 8.7%.
  • Across the 11 months ending August 2026, Rao's’ estimated Share of Search among pasta sauce brands worldwide peaked at 8.7% in November 2025 and was lowest at 6.1% in March 2026.

How did search popularity change for pasta sauce brands worldwide in August 2026?

  1. In August 2026, Rao's gained estimated Share of Search among pasta sauce brands worldwide, from 7.2% to 8.7%.

  2. In August 2026, Leggo's lost estimated Share of Search among pasta sauce brands worldwide, from 80.1% to 78.7%.

  3. Estimated monthly branded searches for Five Brothers worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in August 2026.

  4. Estimated monthly branded searches for Barilla worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

How is Rao's measured?

Brandwave collects information about searches that people make online using Rao's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • raos

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How the Brand Demand Index is measured

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