Kitchen Basics vs Rao's:Which is searched more?

Name: Kitchen Basics vs Rao's: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Rao's had more branded searches than Kitchen Basics among soup and stock brands worldwide. Rao's had about 110,000 branded searches, while Kitchen Basics had 1,600. Rao's made up 10.9% of all soup and stock brand searches we track, and Kitchen Basics accounted for 0.16%. These are worldwide searches for English-language branded terms.

Share of searches among soup and stock brands worldwide in September 2026Is Kitchen Basics or Rao's more popular in search?

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Is Kitchen Basics or Rao's more popular in search?

Compare the soup, stock and gravy brands people cook. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Kitchen Basics and Rao's among soup and stock brands worldwide, by month

Month	Maggi	Campbell's	Rao's	Better Than Bouillon	Swanson	Pacific Foods	Continental	Kitchen Basics
Oct 2025	35.7%	39.9%	13.1%	8.8%	1.4%	0.79%	0.18%	0.16%
Nov 2025	20.8%	63.4%	7.6%	6.2%	1.3%	0.56%	0.11%	0.11%
Dec 2025	31.2%	46.4%	9.4%	9.3%	2.3%	1%	0.16%	0.2%
Jan 2026	40.2%	34%	12.1%	9.8%	2.4%	1.1%	0.17%	0.17%
Feb 2026	39%	37.7%	11.7%	7.8%	2.4%	1%	0.2%	0.17%
Mar 2026	44%	34.8%	10.8%	7.2%	1.8%	0.97%	0.19%	0.16%
Apr 2026	40.9%	37.4%	12.3%	6.7%	1.3%	0.9%	0.21%	0.18%
May 2026	46.1%	34.5%	11.3%	5.1%	1.9%	0.83%	0.25%	0.16%
Jun 2026	42.2%	36.7%	12.7%	5.7%	1.4%	0.93%	0.28%	0.15%
Jul 2026	42.1%	36.6%	12.6%	5.7%	1.7%	0.93%	0.27%	0.15%
Aug 2026	45.2%	32.1%	13.6%	6.1%	1.8%	0.81%	0.24%	0.16%
Sep 2026	44.4%	35.1%	10.9%	7.3%	1.2%	0.8%	0.24%	0.16%

How has the Kitchen Basics and Rao's comparison changed over the last 12 months?

3 findings

Rao's was ahead of Kitchen Basics in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Kitchen Basics’ share of searches among soup and stock brands worldwide held steady at 0.16%, and its estimated monthly branded searches held steady at 1.6K.
Across the 12 months ending September 2026, Rao's’ share of searches among soup and stock brands worldwide moved from 13.1% to 10.9%, and its estimated monthly branded searches moved from 135K to 110K.

How did search popularity change for soup and stock brands worldwide in September 2026?

1 change

In September 2026, Rao's lost share of searches among soup and stock brands worldwide, from 13.6% to 10.9%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Kitchen Basics’ and Rao's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.