Rao's vs Swanson:Which is searched more?
In September 2026, Rao's had more branded searches than Swanson among soup and stock brands worldwide. Rao's had about 110,000 branded searches, while Swanson had 12,100. Rao's made up 10.9% of all soup and stock brand searches we track, and Swanson accounted for 1.2%. These are worldwide searches for English-language branded terms.
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Is Rao's or Swanson more popular in search?
Compare the soup, stock and gravy brands people cook. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Rao's, Swanson. The figures are in the table below the chart.
View monthly share of searches table
| Month | Maggi | Campbell's | Rao's | Better Than Bouillon | Swanson | Pacific Foods | Continental | Kitchen Basics |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.7% | 39.9% | 13.1% | 8.8% | 1.4% | 0.79% | 0.18% | 0.16% |
| Nov 2025 | 20.8% | 63.4% | 7.6% | 6.2% | 1.3% | 0.56% | 0.11% | 0.11% |
| Dec 2025 | 31.2% | 46.4% | 9.4% | 9.3% | 2.3% | 1% | 0.16% | 0.2% |
| Jan 2026 | 40.2% | 34% | 12.1% | 9.8% | 2.4% | 1.1% | 0.17% | 0.17% |
| Feb 2026 | 39% | 37.7% | 11.7% | 7.8% | 2.4% | 1% | 0.2% | 0.17% |
| Mar 2026 | 44% | 34.8% | 10.8% | 7.2% | 1.8% | 0.97% | 0.19% | 0.16% |
| Apr 2026 | 40.9% | 37.4% | 12.3% | 6.7% | 1.3% | 0.9% | 0.21% | 0.18% |
| May 2026 | 46.1% | 34.5% | 11.3% | 5.1% | 1.9% | 0.83% | 0.25% | 0.16% |
| Jun 2026 | 42.2% | 36.7% | 12.7% | 5.7% | 1.4% | 0.93% | 0.28% | 0.15% |
| Jul 2026 | 42.1% | 36.6% | 12.6% | 5.7% | 1.7% | 0.93% | 0.27% | 0.15% |
| Aug 2026 | 45.2% | 32.1% | 13.6% | 6.1% | 1.8% | 0.81% | 0.24% | 0.16% |
| Sep 2026 | 44.4% | 35.1% | 10.9% | 7.3% | 1.2% | 0.8% | 0.24% | 0.16% |
How has the Rao's and Swanson comparison changed over the last 12 months?
3 findings
- Rao's was ahead of Swanson in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Rao's’ share of searches among soup and stock brands worldwide moved from 13.1% to 10.9%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 12 months ending September 2026, Swanson’s share of searches among soup and stock brands worldwide moved from 1.4% to 1.2%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
How did search popularity change for soup and stock brands worldwide in September 2026?
2 changes
In September 2026, Rao's lost share of searches among soup and stock brands worldwide, from 13.6% to 10.9%.
In September 2026, Swanson lost share of searches among soup and stock brands worldwide, from 1.8% to 1.2%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Rao's’ and Swanson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among soup and stock brands
Maggi vs Campbell's: compare search popularity- Maggi vs Rao's: compare search popularity
- Maggi vs Better Than Bouillon: compare search popularity
- Campbell's vs Rao's: compare search popularity
- Campbell's vs Better Than Bouillon: compare search popularity
- Rao's vs Better Than Bouillon: compare search popularity
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