Brandwave

Newman's Own vs Rao's:Which is more popular?

In October 2026, Rao's had more branded searches than Newman's Own among pasta sauce brands worldwide. Rao's had about 136,000 branded searches, while Newman's Own had 1,450. Rao's made up 21% of all pasta sauce brand searches we track, and Newman's Own accounted for 0.22%. When we asked ChatGPT and Google AI Overviews about pasta sauce brands, Rao's appeared in all five answers and Newman's Own in one. Rao's was mentioned before Newman's Own in every answer.

Among pasta sauce brands worldwide in October 2026

Who do people search for more?

Rao's, about 94 searches for every 1 for Newman's Own

Rao's 136K searchesNewman's Own 1.4K searches

Who does AI mention more?

Rao's, mentioned in every answer we collected

Rao's in 5 of 5Newman's Own in 1 of 5

Who does AI recommend more?

Rao's, named ahead of Newman's Own in every answer

Rao's first in 4Newman's Own never first

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Top pasta sauce brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rao's appeared in all five answers. Newman's Own was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Rao's was listed before Newman's Own in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rao's1st
  2. Bertolli2nd
  3. Classico3rd
  4. Barilla4th
  5. Newman's Own5th
  6. Dolmio–
  7. Del Monte–
  8. Hunt's–
  9. Leggo's–
  10. Five Brothers–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rao's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bertolli4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Classico3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Barilla1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Newman's Own1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dolmio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Del Monte0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hunt's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Leggo's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Five Brothers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pasta sauce brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Newman's Own or Rao's more popular in search?

This chart shows how often people search Google for Newman's Own and Rao's by name. Each line represents a brand's share of searches for all ten pasta sauce brands we track, month by month, from English-language searches worldwide.

Newman's Own and Rao's among pasta sauce brands worldwide, by month

Share of searches by month for Rao's, Newman's Own. The figures are in the table below the chart.

View monthly share of searches table
MonthClassicoRao'sBarillaDolmioDel MonteHunt'sBertolliLeggo'sNewman's OwnFive Brothers
Nov 202525.1%56%4.8%4.1%3%2.8%2%1.4%0.61%0.12%
Dec 202527.4%50%6%3.7%5.7%2.9%2.2%1.3%0.75%0.14%
Jan 202646.9%38.5%3.6%3.4%2.2%2%1.7%1.2%0.46%0.1%
Feb 202628.1%51.3%5.5%4.6%3%2.9%2.2%1.6%0.58%0.15%
Mar 202632%47.8%5.4%4.3%3.3%2.7%2.1%1.8%0.51%0.16%
Apr 202632.2%48%5.1%4.3%3.7%2.4%1.7%1.8%0.57%0.15%
May 202661.3%27.5%2.6%2.5%2.1%1.4%1.1%1.1%0.33%0.11%
Jun 202624.2%54%5.1%4.8%3.8%2.5%2.2%2.4%0.86%0.15%
Jul 202631.5%46.9%5.3%4.2%3.9%2.6%2.3%2.1%0.97%0.15%
Aug 202627.8%50.9%5.2%4.5%3.9%2.4%2.3%1.9%0.94%0.16%
Sep 202635.8%43.7%4.9%4.8%3.4%2.5%2.1%2%0.64%0.13%
Oct 202669.8%21%2.2%1.9%1.6%1.3%0.96%0.93%0.22%0.07%

Newman's Own sells other things too, so only its searches that name this product count here, like “newmans own sauce”.

How has branded search for Newman's Own and Rao's changed worldwide over the last 12 months?

3 findings
  • Rao's was ahead of Newman's Own in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Newman's Own’s share of searches among pasta sauce brands worldwide moved from 0.61% to 0.22%, and its estimated monthly branded searches moved from 1.5K to 1.4K.
  • Across the 12 months ending October 2026, Rao's’ share of searches among pasta sauce brands worldwide moved from 56% to 21%, and its estimated monthly branded searches moved from 135K to 136K.

How did search popularity change for pasta sauce brands worldwide in October 2026?

3 changes

  1. In October 2026, Classico overtook Rao's to become the leader among pasta sauce brands worldwide, with 69.8% of the searches.

  2. In October 2026, Rao's lost share of searches among pasta sauce brands worldwide, from 43.7% to 21%.

  3. Newman's Own’s share of searches among pasta sauce brands worldwide has lost ground for 3 months in a row, from 0.97% to 0.22% in October 2026.

How are Newman's Own’s and Rao's’ branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Newman's Own’s and Rao's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Newman's Own

4 branded search terms

  • newmans own marinara sauce
  • newmans own pasta sauce
  • newmans own sauce
  • newmans own spaghetti sauce

Rao's

2 branded search terms

  • rao s
  • raos

How the Brand Demand Index is measured

Other head-to-heads among pasta sauce brands

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