Maggi vs Rao's:Which is searched more?
In September 2026, Maggi had more branded searches than Rao's among soup and stock brands worldwide. Maggi had about 450,000 branded searches, while Rao's had 110,000. Maggi made up 44.4% of all soup and stock brand searches we track, and Rao's accounted for 10.9%. These are worldwide searches for English-language branded terms.
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Is Maggi or Rao's more popular in search?
Compare the soup, stock and gravy brands people cook. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Maggi, Rao's. The figures are in the table below the chart.
View monthly share of searches table
| Month | Maggi | Campbell's | Rao's | Better Than Bouillon | Swanson | Pacific Foods | Continental | Kitchen Basics |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.7% | 39.9% | 13.1% | 8.8% | 1.4% | 0.79% | 0.18% | 0.16% |
| Nov 2025 | 20.8% | 63.4% | 7.6% | 6.2% | 1.3% | 0.56% | 0.11% | 0.11% |
| Dec 2025 | 31.2% | 46.4% | 9.4% | 9.3% | 2.3% | 1% | 0.16% | 0.2% |
| Jan 2026 | 40.2% | 34% | 12.1% | 9.8% | 2.4% | 1.1% | 0.17% | 0.17% |
| Feb 2026 | 39% | 37.7% | 11.7% | 7.8% | 2.4% | 1% | 0.2% | 0.17% |
| Mar 2026 | 44% | 34.8% | 10.8% | 7.2% | 1.8% | 0.97% | 0.19% | 0.16% |
| Apr 2026 | 40.9% | 37.4% | 12.3% | 6.7% | 1.3% | 0.9% | 0.21% | 0.18% |
| May 2026 | 46.1% | 34.5% | 11.3% | 5.1% | 1.9% | 0.83% | 0.25% | 0.16% |
| Jun 2026 | 42.2% | 36.7% | 12.7% | 5.7% | 1.4% | 0.93% | 0.28% | 0.15% |
| Jul 2026 | 42.1% | 36.6% | 12.6% | 5.7% | 1.7% | 0.93% | 0.27% | 0.15% |
| Aug 2026 | 45.2% | 32.1% | 13.6% | 6.1% | 1.8% | 0.81% | 0.24% | 0.16% |
| Sep 2026 | 44.4% | 35.1% | 10.9% | 7.3% | 1.2% | 0.8% | 0.24% | 0.16% |
How has the Maggi and Rao's comparison changed over the last 12 months?
3 findings
- Maggi was ahead of Rao's in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Maggi’s share of searches among soup and stock brands worldwide moved from 35.7% to 44.4%, and its estimated monthly branded searches moved from 368K to 450K.
- Across the 12 months ending September 2026, Rao's’ share of searches among soup and stock brands worldwide moved from 13.1% to 10.9%, and its estimated monthly branded searches moved from 135K to 110K.
How did search popularity change for soup and stock brands worldwide in September 2026?
2 changes
In September 2026, Rao's lost share of searches among soup and stock brands worldwide, from 13.6% to 10.9%.
In September 2026, Maggi lost share of searches among soup and stock brands worldwide, from 45.2% to 44.4%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Maggi’s and Rao's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among soup and stock brands
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