How popular isCampbell's in search?
In September 2026, there were an estimated 356K branded searches for Campbell's worldwide which is down 13.4% over the last 12 months. Campbell's holds 44% estimated Share of Search among soup and stock brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Maggi55.7%
Campbell's44%
Continental0.3%
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Which soup and stock brands compete with Campbell's?
Share of Search by month for Maggi, Campbell's. The figures are in the table below the chart.
View monthly share of search table
| Month | Maggi | Campbell's | Continental |
|---|---|---|---|
| Oct 2025 | 47.1% | 52.6% | 0.24% |
| Nov 2025 | 24.7% | 75.2% | 0.13% |
| Dec 2025 | 40.1% | 59.7% | 0.21% |
| Jan 2026 | 54% | 45.7% | 0.23% |
| Feb 2026 | 50.7% | 49% | 0.26% |
| Mar 2026 | 55.7% | 44.1% | 0.24% |
| Apr 2026 | 52.1% | 47.6% | 0.27% |
| May 2026 | 57% | 42.7% | 0.3% |
| Jun 2026 | 53.3% | 46.3% | 0.35% |
| Jul 2026 | 53.3% | 46.3% | 0.35% |
| Aug 2026 | 58.3% | 41.4% | 0.31% |
| Sep 2026 | 55.7% | 44% | 0.3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.7% | 450K | 0% | -2.6 points | |
| 2, held 2nd | 44% | 356K | +11.3% | +2.6 points | |
| 3, held 3rd | 0.3% | 2.4K | 0% | 0 points |
1.
55.7%
Held 1st. 450K estimated branded searches, 0% vs prior month. Share -2.6 points.
44%
Held 2nd. 356K estimated branded searches, +11.3% vs prior month. Share +2.6 points.
0.3%
Held 3rd. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Campbell's and its closest rivals
How has branded search demand for Campbell's changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Campbell's worldwide fell from 411K to 356K.
- Across the 12 months ending September 2026, Campbell's’ estimated Share of Search among soup and stock brands worldwide decreased from 52.6% to 44%.
- Across the 12 months ending September 2026, Campbell's’ estimated Share of Search among soup and stock brands worldwide peaked at 75.2% in November 2025 and was lowest at 41.4% in August 2026.
- Across the 12 months ending September 2026, Campbell's fell from 1st to 2nd among soup and stock brands worldwide.
How did search popularity change for soup and stock brands worldwide in September 2026?
3 changes
In September 2026, Campbell's gained estimated Share of Search among soup and stock brands worldwide, from 41.4% to 44%.
In September 2026, Maggi lost estimated Share of Search among soup and stock brands worldwide, from 58.3% to 55.7%.
Estimated monthly branded searches for Continental worldwide rose 26.3% over 12 measured months, from 1.9K to 2.4K in September 2026.
Where does Campbell's compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Soup brands | 2nd of 7 | 19.3% | Show ranking |
| Stock cubes | 2nd of 6 | 34.3% | Show ranking |
| Soup and stock brands | 2nd of 3 | 44% | Shown above |
| Chicken Noodle Soup brands | 1st of 3 | 70.6% | Show ranking |
How is Campbell's measured?
Brandwave collects information about searches that people make online using Campbell's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- campbell s
- campbells
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