How popular isCampbell's in search?
In September 2026, there were an estimated 356K branded searches for Campbell's worldwide which is down 13.4% over the last 12 months. Campbell's holds 70.6% estimated Share of Search among chicken noodle soup brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which chicken noodle soup brands compete with Campbell's?
Share of Search by month for Campbell's, Lipton, Progresso. The figures are in the table below the chart.
View monthly share of search table
| Month | Campbell's | Lipton | Progresso |
|---|---|---|---|
| Oct 2025 | 69.4% | 15.3% | 15.3% |
| Nov 2025 | 86.1% | 6.9% | 6.9% |
| Dec 2025 | 75.1% | 12.4% | 12.4% |
| Jan 2026 | 67.8% | 16.1% | 16.1% |
| Feb 2026 | 70.6% | 14.7% | 14.7% |
| Mar 2026 | 68.4% | 14.2% | 17.4% |
| Apr 2026 | 67.2% | 14.8% | 18.1% |
| May 2026 | 67.2% | 14.8% | 18.1% |
| Jun 2026 | 66% | 15.3% | 18.7% |
| Jul 2026 | 68.4% | 15.8% | 15.8% |
| Aug 2026 | 68.4% | 15.8% | 15.8% |
| Sep 2026 | 70.6% | 14.7% | 14.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 70.6% | 356K | +11.3% | +2.3 points | |
| 2, held 2nd | 14.7% | 74K | 0% | -1.1 points | |
| 3, held 3rd | 14.7% | 74K | 0% | -1.1 points |
70.6%
Held 1st. 356K estimated branded searches, +11.3% vs prior month. Share +2.3 points.
2.
Lipton14.7%
Held 2nd. 74K estimated branded searches, 0% vs prior month. Share -1.1 points.
14.7%
Held 3rd. 74K estimated branded searches, 0% vs prior month. Share -1.1 points.
Compare search popularity between Campbell's and its closest rivals
How has branded search demand for Campbell's changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Campbell's worldwide fell from 411K to 356K.
- Across the 12 months ending September 2026, Campbell's’ estimated Share of Search among chicken noodle soup brands worldwide increased from 69.4% to 70.6%.
- Across the 12 months ending September 2026, Campbell's’ estimated Share of Search among chicken noodle soup brands worldwide peaked at 86.1% in November 2025 and was lowest at 66% in June 2026.
How did search popularity change for chicken noodle soup brands worldwide in September 2026?
3 changes
In September 2026, Campbell's gained estimated Share of Search among chicken noodle soup brands worldwide, from 68.4% to 70.6%.
In September 2026, Lipton lost estimated Share of Search among chicken noodle soup brands worldwide, from 15.8% to 14.7%.
In September 2026, Progresso lost estimated Share of Search among chicken noodle soup brands worldwide, from 15.8% to 14.7%.
Where does Campbell's compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Soup brands | 2nd of 7 | 17.4% | Show ranking |
| Stock cubes | 2nd of 6 | 34.3% | Show ranking |
| Soup and stock brands | 2nd of 3 | 44% | Show ranking |
| Chicken noodle soup brands | 1st of 3 | 70.6% | Shown above |
How is Campbell's measured?
Brandwave collects information about searches that people make online using Campbell's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- campbell s
- campbells
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