Campbell's vs Oxo:Which is more popular by branded search?
In August 2026, Campbell's had more branded searches than Oxo among stock cubes worldwide. Campbell's was estimated to have 246K branded searches compared to Oxo’s 260, and held a 30.4% Share of Search versus Oxo’s 0.03%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Campbell's or Oxo?
Compare the stock cubes shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Campbell's, Oxo. The figures are in the table below the chart.
View monthly share of search table
| Month | Maggi | Campbell's | Knorr | Bovril | Massel | Oxo |
|---|---|---|---|---|---|---|
| Oct 2025 | 45.6% | 37.3% | 16.7% | 0.3% | 0.05% | 0.03% |
| Nov 2025 | 26.8% | 32.8% | 40.1% | 0.21% | 0.02% | 0.02% |
| Dec 2025 | 45.6% | 37.3% | 16.7% | 0.3% | 0.04% | 0.04% |
| Jan 2026 | 53.9% | 29.5% | 16.2% | 0.35% | 0.05% | 0.07% |
| Feb 2026 | 50.6% | 33.8% | 15.1% | 0.33% | 0.04% | 0.04% |
| Mar 2026 | 54% | 29.5% | 16.2% | 0.16% | 0.05% | 0.03% |
| Apr 2026 | 50.7% | 33.9% | 15.2% | 0.18% | 0.05% | 0.04% |
| May 2026 | 55.7% | 30.4% | 13.6% | 0.12% | 0.07% | 0.04% |
| Jun 2026 | 50.7% | 33.9% | 15.1% | 0.18% | 0.08% | 0.04% |
| Jul 2026 | 50.7% | 33.9% | 15.2% | 0.14% | 0.08% | 0.04% |
| Aug 2026 | 55.7% | 30.4% | 13.6% | 0.16% | 0.06% | 0.03% |
| Sep 2026 | — | — | — | — | — | — |
How has the Campbell's and Oxo comparison changed over the last 12 months?
3 findings
- Campbell's was ahead of Oxo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Campbell's’ estimated Share of Search among stock cubes worldwide moved from 37.3% to 30.4%, and its estimated monthly branded searches moved from 301K to 246K.
- Across the 11 months ending August 2026, Oxo’s estimated Share of Search among stock cubes worldwide held steady at 0.03%, and its estimated monthly branded searches held steady at 260.
How did search popularity change for stock cubes worldwide in August 2026?
1 change
In August 2026, Campbell's lost estimated Share of Search among stock cubes worldwide, from 33.9% to 30.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Campbell's’ and Oxo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Campbell's
1 branded search term
- campbells
Oxo
1 branded search term
- oxo soup
Put your own brand in this comparison
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