How popular isLipton in search?

In September 2026, there were an estimated 86.1K branded searches for Lipton worldwide which is down 14.2% over the last 12 months. Lipton holds 2.7% estimated Share of Search among chicken noodle soup brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Which chicken noodle soup brands compete with Lipton?

Lipton against chicken noodle soup brands worldwide, by month

Month	Campbell's	Progresso	Lipton
Oct 2025	80.4%	17.7%	1.9%
Nov 2025	91.6%	7.4%	0.99%
Dec 2025	83.9%	13.9%	2.3%
Jan 2026	78.3%	18.6%	3%
Feb 2026	80.5%	16.7%	2.7%
Mar 2026	77.6%	19.7%	2.6%
Apr 2026	77%	20.7%	2.3%
May 2026	77%	20.7%	2.3%
Jun 2026	76.4%	21.6%	1.9%
Jul 2026	79.6%	18.4%	2%
Aug 2026	79.6%	18.4%	2%
Sep 2026	80.5%	16.7%	2.7%

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Campbell's	80.5%	356K	+11.3%	+0.9 points
2, held 2nd	Progresso	16.7%	74K	0%	-1.7 points
3, held 3rd	Lipton Unilever	2.7%	12.1K	+49.4%	+0.7 points

1.Campbell's
80.5%
Held 1st. 356K estimated branded searches, +11.3% vs prior month. Share +0.9 points.
2.Progresso
16.7%
Held 2nd. 74K estimated branded searches, 0% vs prior month. Share -1.7 points.
3.Lipton
2.7%
Held 3rd. 12.1K estimated branded searches, +49.4% vs prior month. Share +0.7 points.

Compare search popularity between Lipton and its closest rivals

Every comparison with Lipton

14 comparisons

How has branded search demand for Lipton changed worldwide over the last 12 months?

3 findings

Across the 12 months ending September 2026, estimated monthly branded searches for Lipton worldwide fell from 100K to 86.1K.
Across the 12 months ending September 2026, Lipton’s estimated Share of Search among chicken noodle soup brands worldwide increased from 1.9% to 2.7%.
Across the 12 months ending September 2026, Lipton’s estimated Share of Search among chicken noodle soup brands worldwide peaked at 3% in January 2026 and was lowest at 0.99% in November 2025.

How did search popularity change for chicken noodle soup brands worldwide in September 2026?

3 changes

In September 2026, Campbell's gained estimated Share of Search among chicken noodle soup brands worldwide, from 79.6% to 80.5%.
In September 2026, Lipton gained estimated Share of Search among chicken noodle soup brands worldwide, from 2% to 2.7%.
In September 2026, Progresso lost estimated Share of Search among chicken noodle soup brands worldwide, from 18.4% to 16.7%.

Where does Lipton compete?

Lipton is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Chicken noodle soup brands	3rd of 3	2.7%	Shown above
Iced tea brands	2nd of 6	21.2%	Show ranking
Tea bag brands	2nd of 6	30.4%	Show ranking
Tea brands	2nd of 6	32.5%	Show ranking
Sweet tea brands	1st of 4	43.6%	Show ranking

How is Lipton measured?

Brandwave collects information about searches that people make online using Lipton’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms