Brandwave

Tea bag brands:Which are searched most?

In September 2026, Twinings was the most searched among tea bag brands worldwide, with an estimated 90.5K branded searches and 37.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Twinings37.2%
  2. Lipton30.4%
  3. Pukka9.1%
  4. Tetley9.1%
  5. Dilmah7.4%
  6. Stash Tea6.6%

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Share of SearchLeaderboard

Compare the tea bag brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among tea bag brands worldwide, by month

Share of Search by month for Twinings, Lipton, Pukka, Tetley, Dilmah, Stash Tea. The figures are in the table below the chart.

View monthly share of search table
MonthTwiningsLiptonPukkaTetleyDilmahStash Tea
Oct 202537%30.4%11.1%7.5%7.5%6.5%
Nov 202536.4%30%11%7.4%7.4%7.9%
Dec 202535%28.8%12.9%7.1%7.1%9.1%
Jan 202635.6%29.3%13.1%7.2%7.2%7.7%
Feb 202636%29.4%10.8%8.8%7.2%7.7%
Mar 202636%29.4%10.8%8.8%7.2%7.7%
Apr 202637.6%30.8%9.2%7.5%7.5%7.4%
May 202637.3%30.5%9.1%7.5%9.1%6.5%
Jun 202639.4%32.2%7.9%7.9%7.9%4.7%
Jul 202638.7%31.7%7.7%7.7%9.5%4.6%
Aug 202637.1%30.3%9.1%9.1%9.1%5.4%
Sep 202637.2%30.4%9.1%9.1%7.4%6.6%

This month’s ranking, September 2026

  1. 1.Twinings

    37.2%

    Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.Lipton

    30.4%

    Held 2nd. 74K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Pukka

    9.1%

    Moved from 4th to 3rd. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Tetley

    9.1%

    Moved from 5th to 4th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Dilmah

    7.4%

    Moved from 3rd to 5th. 18.1K estimated branded searches, -18.5% vs prior month. Share -1.6 points.

  6. 6.Stash Tea

    6.6%

    Held 6th. 16.1K estimated branded searches, +22.9% vs prior month. Share +1.3 points.

Compare search popularity between leading brands

Which brand is most popular in search among tea bag brands worldwide?

In September 2026, Twinings was the most searched among tea bag brands worldwide, with an estimated 90.5K branded searches and 37.2% estimated Share of Search within this set. Lipton is in 2nd place, 6.8 percentage points behind at 30.4% Share of Search.

Global tea bag brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Twinings37% → 37.2%39.4%Jun 202635%Dec 20251st
Lipton30.4%32.2%Jun 202628.8%Dec 20252nd
Pukka11.1% → 9.1%13.1%Jan 20267.7%Jul 20263rd
Tetley7.5% → 9.1%9.1%Sep 20267.1%Dec 20255th → 4th
Dilmah7.5% → 7.4%9.5%Jul 20267.1%Dec 20254th → 5th
Stash Tea6.5% → 6.6%9.1%Dec 20254.6%Jul 20266th

Each finding as a sentence

  • Across the 12 months ending September 2026, Pukka’s estimated Share of Search among tea bag brands worldwide decreased from 11.1% to 9.1%.
  • Across the 12 months ending September 2026, Tetley’s estimated Share of Search among tea bag brands worldwide increased from 7.5% to 9.1%.
  • Across the 12 months ending September 2026, Twinings’ estimated Share of Search among tea bag brands worldwide peaked at 39.4% in June 2026 and was lowest at 35% in December 2025.
  • Across the 12 months ending September 2026, Lipton’s estimated Share of Search among tea bag brands worldwide peaked at 32.2% in June 2026 and was lowest at 28.8% in December 2025.
  • Across the 12 months ending September 2026, Pukka’s estimated Share of Search among tea bag brands worldwide peaked at 13.1% in January 2026 and was lowest at 7.7% in July 2026.
  • Across the 12 months ending September 2026, Tetley’s estimated Share of Search among tea bag brands worldwide peaked at 9.1% in September 2026 and was lowest at 7.1% in December 2025.
  • Across the 12 months ending September 2026, Dilmah’s estimated Share of Search among tea bag brands worldwide peaked at 9.5% in July 2026 and was lowest at 7.1% in December 2025.
  • Across the 12 months ending September 2026, Stash Tea’s estimated Share of Search among tea bag brands worldwide peaked at 9.1% in December 2025 and was lowest at 4.6% in July 2026.
  • Across the 12 months ending September 2026, Tetley rose from 5th to 4th among tea bag brands worldwide.
  • Across the 12 months ending September 2026, Dilmah fell from 4th to 5th among tea bag brands worldwide.
  • Across the 12 months ending September 2026, Twinings, Lipton and Stash Tea held steady: their estimated Share of Search among tea bag brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for tea bag brands worldwide in September 2026?

  1. In September 2026, Stash Tea gained estimated Share of Search among tea bag brands worldwide, from 5.4% to 6.6%.

  2. In September 2026, Dilmah lost estimated Share of Search among tea bag brands worldwide, from 9.1% to 7.4%.

  3. In September 2026, Pukka rose from 4th to 3rd among tea bag brands worldwide.

  4. In September 2026, Tetley rose from 5th to 4th among tea bag brands worldwide.

  5. Estimated monthly branded searches for Lipton worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.

  6. Estimated monthly branded searches for Twinings worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.

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