Tetley vs Twinings:Which is more popular by branded search?
In August 2026, Twinings had more branded searches than Tetley among tea brands worldwide. Twinings was estimated to have 90.5K branded searches compared to Tetley’s 22.2K, and held a 43.1% Share of Search versus Tetley’s 10.6%. These are worldwide searches for English-language branded terms.
Follow Tetley vs Twinings and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Tetley or Twinings?
Compare the tea brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Twinings, Tetley. The figures are in the table below the chart.
View monthly share of search table
| Month | Twinings | Lipton | Dilmah | Tetley | Bell Tea |
|---|---|---|---|---|---|
| Oct 2025 | 44.8% | 36.8% | 9% | 9% | 0.36% |
| Nov 2025 | 44.8% | 36.8% | 9% | 9% | 0.36% |
| Dec 2025 | 44.8% | 36.8% | 9% | 9% | 0.29% |
| Jan 2026 | 44.8% | 36.8% | 9% | 9% | 0.36% |
| Feb 2026 | 44% | 36% | 8.8% | 10.8% | 0.35% |
| Mar 2026 | 44% | 36% | 8.8% | 10.8% | 0.43% |
| Apr 2026 | 44.9% | 36.7% | 9% | 9% | 0.44% |
| May 2026 | 44% | 36% | 10.8% | 8.8% | 0.43% |
| Jun 2026 | 44.7% | 36.6% | 8.9% | 8.9% | 0.79% |
| Jul 2026 | 44% | 36% | 10.8% | 8.8% | 0.43% |
| Aug 2026 | 43.1% | 35.3% | 10.6% | 10.6% | 0.42% |
| Sep 2026 | — | — | — | — | — |
How has the Tetley and Twinings comparison changed over the last 12 months?
3 findings
- Twinings was ahead of Tetley in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Tetley’s estimated Share of Search among tea brands worldwide moved from 9% to 10.6%, and its estimated monthly branded searches held steady at 22.2K.
- Across the 11 months ending August 2026, Twinings’ estimated Share of Search among tea brands worldwide moved from 44.8% to 43.1%, and its estimated monthly branded searches moved from 110K to 90.5K.
How did search popularity change for tea brands worldwide in August 2026?
2 changes
In August 2026, Tetley gained estimated Share of Search among tea brands worldwide, from 8.8% to 10.6%.
In August 2026, Twinings lost estimated Share of Search among tea brands worldwide, from 44% to 43.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Tetley’s and Twinings’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.