Brandwave

How popular isNumi Organic Tea?

In September 2026, people searched for Numi Organic Tea by name about 1,600 times worldwide, a 92.8% decrease from the previous year. These searches made up 0.39% of all global tea brand searches, placing Numi Organic Tea ninth out of ten brands. When we asked both ChatGPT and Google AI Overviews about tea brands, Numi Organic Tea appeared in four of the five answers and was the third most recommended of the ten.

Search and AI answers in September 2026

Numi Organic Tea is the ninth most searched of 10 competitors and the third most recommended in AI answers.

  1. TazoShare of searches 22.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  2. TwiningsShare of searches 22.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. LiptonShare of searches 18.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  4. Harney & SonsShare of searches 14.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. Numi Organic TeaShare of searches 0.39%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd

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Top tea brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Numi Organic Tea was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Numi Organic Tea is the third most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Twinings1st
  2. Harney & Sons2nd
  3. Numi Organic Tea3rd
  4. Bigelow4th
  5. Tazo5th
  6. Lipton6th
  7. Pukka–
  8. Tetley–
  9. Dilmah–
  10. Bell Tea–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Twinings4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Harney & Sons4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Numi Organic Tea4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bigelow3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tazo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lipton1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pukka0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tetley0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dilmah0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bell Tea0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tea brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which tea brands compete with Numi Organic Tea?

Numi Organic Tea against tea brands worldwide, by month

Share of searches by month for Tazo, Twinings, Lipton, Harney & Sons, Bigelow, Pukka, Tetley, Dilmah, Numi Organic Tea. The figures are in the table below the chart.

View monthly share of searches table
MonthTazoTwiningsLiptonHarney & SonsBigelowPukkaTetleyDilmahNumi Organic TeaBell Tea
Oct 202517.2%20.9%17.2%14.1%11.5%6.3%4.2%4.2%4.2%0.17%
Nov 202515.2%22.5%18.5%18.5%8.3%6.8%4.5%4.5%0.9%0.18%
Dec 202514.6%21.8%17.9%21.8%5.4%8%4.4%4.4%1.6%0.14%
Jan 202617.8%21.6%17.8%17.8%6.5%8%4.4%4.4%1.6%0.17%
Feb 202618.2%22.2%18.2%18.2%5.5%6.7%5.5%4.4%1.1%0.18%
Mar 202621.1%21.1%17.3%17.3%6.3%6.3%5.2%4.2%0.84%0.21%
Apr 202622.5%22.5%18.4%15.1%5.5%5.5%4.5%4.5%1.1%0.22%
May 202625.1%20.6%16.9%16.9%5.1%5.1%4.1%5.1%1%0.2%
Jun 202623.4%23.4%19.2%12.8%5.7%4.7%4.7%4.7%0.93%0.41%
Jul 202622.4%22.4%18.3%15%6.7%4.5%4.5%5.5%0.47%0.22%
Aug 202622%22%18%14.7%6.6%5.4%5.4%5.4%0.39%0.21%
Sep 202622.2%22.2%18.2%14.8%6.6%5.4%5.4%4.4%0.39%0.22%

  1. 1.Tazo

    22.2%

    Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.Twinings

    22.2%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.Lipton

    18.2%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Harney & Sons

    14.8%

    Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Bigelow

    6.6%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Pukka

    5.4%

    Moved from 7th to 6th. 22.2K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Tetley

    5.4%

    Moved from 8th to 7th. 22.2K estimated branded searches, 0% vs prior month. Share +0.1 points.

  8. 8.Dilmah

    4.4%

    Moved from 6th to 8th. 18.1K estimated branded searches, -18.5% vs prior month. Share -1 points.

  9. 9.Numi Organic Tea

    0.39%

    Held 9th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Bell Tea

    0.22%

    Held 10th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Numi Organic Tea and its closest rivals

Every comparison with Numi Organic Tea

9 comparisons

How has branded search demand for Numi Organic Tea changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Numi Organic Tea worldwide fell from 22.2K to 1.6K.
  • Across the 12 months ending September 2026, Numi Organic Tea’s share of searches among tea brands worldwide decreased from 4.2% to 0.39%.
  • Across the 12 months ending September 2026, Numi Organic Tea’s share of searches among tea brands worldwide peaked at 4.2% in October 2025 and was lowest at 0.39% in August 2026.
  • Across the 12 months ending September 2026, Numi Organic Tea fell from 8th to 9th among tea brands worldwide.

How did search popularity change for tea brands worldwide in September 2026?

6 changes

  1. In September 2026, Dilmah lost share of searches among tea brands worldwide, from 5.4% to 4.4%.

  2. In September 2026, Pukka rose from 7th to 6th among tea brands worldwide.

  3. In September 2026, Tetley rose from 8th to 7th among tea brands worldwide.

  4. Estimated monthly branded searches for Numi Organic Tea worldwide fell 92.8% over 12 measured months, from 22.2K to 1.6K in September 2026.

  5. Estimated monthly branded searches for Bigelow worldwide fell 55.2% over 12 measured months, from 60.5K to 27.1K in September 2026.

  6. Estimated monthly branded searches for Harney & Sons worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.

How are Numi Organic Tea’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Numi Organic Tea’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • numi organic tea

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