How popular isLipton in search?

In August 2026, there were an estimated 74K branded searches for Lipton worldwide which is down 18.2% over the last 11 months. Lipton holds 35.3% estimated Share of Search among tea brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Which tea brands compete with Lipton?

Lipton against tea brands worldwide, by month

Month	Twinings	Lipton	Dilmah	Tetley	Bell Tea
Oct 2025	44.8%	36.8%	9%	9%	0.36%
Nov 2025	44.8%	36.8%	9%	9%	0.36%
Dec 2025	44.8%	36.8%	9%	9%	0.29%
Jan 2026	44.8%	36.8%	9%	9%	0.36%
Feb 2026	44%	36%	8.8%	10.8%	0.35%
Mar 2026	44%	36%	8.8%	10.8%	0.43%
Apr 2026	44.9%	36.7%	9%	9%	0.44%
May 2026	44%	36%	10.8%	8.8%	0.43%
Jun 2026	44.7%	36.6%	8.9%	8.9%	0.79%
Jul 2026	44%	36%	10.8%	8.8%	0.43%
Aug 2026	43.1%	35.3%	10.6%	10.6%	0.42%
Sep 2026	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Twinings	43.1%	90.5K	0%	-0.9 points
2, held 2nd	Lipton Unilever	35.3%	74K	0%	-0.7 points
3, held 3rd	Dilmah	10.6%	22.2K	0%	-0.2 points
4, held 4th	Tetley	10.6%	22.2K	+22.7%	+1.8 points
5, held 5th	Bell Tea	0.42%	880	0%	0 points

1.Twinings
43.1%
Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share -0.9 points.
2.Lipton
35.3%
Held 2nd. 74K estimated branded searches, 0% vs prior month. Share -0.7 points.
3.Dilmah
10.6%
Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share -0.2 points.
4.Tetley
10.6%
Held 4th. 22.2K estimated branded searches, +22.7% vs prior month. Share +1.8 points.
5.Bell Tea
0.42%
Held 5th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Lipton and its closest rivals

How has branded search demand for Lipton changed worldwide over the last 12 months?

3 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Lipton worldwide fell from 90.5K to 74K.
Across the 11 months ending August 2026, Lipton’s estimated Share of Search among tea brands worldwide decreased from 36.8% to 35.3%.
Across the 11 months ending August 2026, Lipton’s estimated Share of Search among tea brands worldwide peaked at 36.8% in December 2025 and was lowest at 35.3% in August 2026.

How did search popularity change for tea brands worldwide in August 2026?

3 changes

In August 2026, Tetley gained estimated Share of Search among tea brands worldwide, from 8.8% to 10.6%.
In August 2026, Twinings lost estimated Share of Search among tea brands worldwide, from 44% to 43.1%.
In August 2026, Lipton lost estimated Share of Search among tea brands worldwide, from 36% to 35.3%.

Where does Lipton compete?

Lipton is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Iced tea brands	2nd of 6	20%	Show ranking
Tea brands	2nd of 5	35.3%	Shown above

How is Lipton measured?

Brandwave collects information about searches that people make online using Lipton’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term