Tea brands:Which brands are most popular in search?
In August 2026, Twinings was the most searched among tea brands worldwide, with an estimated 90.5K branded searches and 43.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the tea brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Twinings, Lipton, Dilmah, Tetley. The figures are in the table below the chart.
View monthly share of search table
| Month | Twinings | Lipton | Dilmah | Tetley | Bell Tea |
|---|---|---|---|---|---|
| Oct 2025 | 44.8% | 36.8% | 9% | 9% | 0.36% |
| Nov 2025 | 44.8% | 36.8% | 9% | 9% | 0.36% |
| Dec 2025 | 44.8% | 36.8% | 9% | 9% | 0.29% |
| Jan 2026 | 44.8% | 36.8% | 9% | 9% | 0.36% |
| Feb 2026 | 44% | 36% | 8.8% | 10.8% | 0.35% |
| Mar 2026 | 44% | 36% | 8.8% | 10.8% | 0.43% |
| Apr 2026 | 44.9% | 36.7% | 9% | 9% | 0.44% |
| May 2026 | 44% | 36% | 10.8% | 8.8% | 0.43% |
| Jun 2026 | 44.7% | 36.6% | 8.9% | 8.9% | 0.79% |
| Jul 2026 | 44% | 36% | 10.8% | 8.8% | 0.43% |
| Aug 2026 | 43.1% | 35.3% | 10.6% | 10.6% | 0.42% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.1% | 90.5K | 0% | -0.9 points | |
| 2, held 2nd | 35.3% | 74K | 0% | -0.7 points | |
| 3, held 3rd | 10.6% | 22.2K | 0% | -0.2 points | |
| 4, held 4th | 10.6% | 22.2K | +22.7% | +1.8 points | |
| 5, held 5th | 0.42% | 880 | 0% | 0 points |
1.
Twinings43.1%
Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share -0.9 points.
2.
Lipton35.3%
Held 2nd. 74K estimated branded searches, 0% vs prior month. Share -0.7 points.
3.
Dilmah10.6%
Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share -0.2 points.
4.
Tetley10.6%
Held 4th. 22.2K estimated branded searches, +22.7% vs prior month. Share +1.8 points.
5.
Bell Tea0.42%
Held 5th. 880 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands
Which brand is most popular in search among tea brands worldwide?
5 brands
In August 2026, Twinings was the most searched among tea brands worldwide, with an estimated 90.5K branded searches and 43.1% estimated Share of Search within this set. Lipton is in 2nd place, 7.9 percentage points behind at 35.3% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Twinings | 44.8% → 43.1% | 44.9%Apr 2026 | 43.1%Aug 2026 | 1st |
| Lipton | 36.8% → 35.3% | 36.8%Dec 2025 | 35.3%Aug 2026 | 2nd |
| Dilmah | 9% → 10.6% | 10.8%May 2026 | 8.8%Mar 2026 | 3rd |
| Tetley | 9% → 10.6% | 10.8%Feb 2026 | 8.8%May 2026 | 4th |
| Bell Tea | 0.36% → 0.42% | 0.79%Jun 2026 | 0.29%Dec 2025 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Twinings’ estimated Share of Search among tea brands worldwide decreased from 44.8% to 43.1%.
- Across the 11 months ending August 2026, Lipton’s estimated Share of Search among tea brands worldwide decreased from 36.8% to 35.3%.
- Across the 11 months ending August 2026, Dilmah’s estimated Share of Search among tea brands worldwide increased from 9% to 10.6%.
- Across the 11 months ending August 2026, Tetley’s estimated Share of Search among tea brands worldwide increased from 9% to 10.6%.
- Across the 11 months ending August 2026, Twinings’ estimated Share of Search among tea brands worldwide peaked at 44.9% in April 2026 and was lowest at 43.1% in August 2026.
- Across the 11 months ending August 2026, Lipton’s estimated Share of Search among tea brands worldwide peaked at 36.8% in December 2025 and was lowest at 35.3% in August 2026.
- Across the 11 months ending August 2026, Dilmah’s estimated Share of Search among tea brands worldwide peaked at 10.8% in May 2026 and was lowest at 8.8% in March 2026.
- Across the 11 months ending August 2026, Tetley’s estimated Share of Search among tea brands worldwide peaked at 10.8% in February 2026 and was lowest at 8.8% in May 2026.
- Across the 11 months ending August 2026, Bell Tea held steady: its estimated Share of Search among tea brands worldwide moved less than 0.5 percentage points.
How did search popularity change for tea brands worldwide in August 2026?
3 changes
In August 2026, Tetley gained estimated Share of Search among tea brands worldwide, from 8.8% to 10.6%.
In August 2026, Twinings lost estimated Share of Search among tea brands worldwide, from 44% to 43.1%.
In August 2026, Lipton lost estimated Share of Search among tea brands worldwide, from 36% to 35.3%.
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