How popular isPukka in search?
In September 2026, there were an estimated 40.3K branded searches for Pukka worldwide which is down 21.3% over the last 12 months. Pukka holds 9.7% estimated Share of Search among tea brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow Pukka and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which tea brands compete with Pukka?
Share of Search by month for Twinings, Lipton, Pukka, Tetley, Dilmah. The figures are in the table below the chart.
View monthly share of search table
| Month | Twinings | Lipton | Pukka | Tetley | Dilmah | Bell Tea |
|---|---|---|---|---|---|---|
| Oct 2025 | 39.4% | 32.5% | 11.9% | 8% | 8% | 0.32% |
| Nov 2025 | 39.4% | 32.5% | 11.9% | 8% | 8% | 0.32% |
| Dec 2025 | 38.4% | 31.6% | 14.2% | 7.8% | 7.8% | 0.25% |
| Jan 2026 | 38.4% | 31.6% | 14.1% | 7.8% | 7.8% | 0.31% |
| Feb 2026 | 38.9% | 31.8% | 11.6% | 9.5% | 7.8% | 0.31% |
| Mar 2026 | 38.9% | 31.8% | 11.6% | 9.5% | 7.8% | 0.38% |
| Apr 2026 | 40.4% | 33.1% | 9.9% | 8.1% | 8.1% | 0.39% |
| May 2026 | 39.7% | 32.5% | 9.7% | 7.9% | 9.7% | 0.39% |
| Jun 2026 | 41.1% | 33.6% | 8.2% | 8.2% | 8.2% | 0.73% |
| Jul 2026 | 40.4% | 33.1% | 8.1% | 8.1% | 9.9% | 0.39% |
| Aug 2026 | 39% | 31.9% | 9.6% | 9.6% | 9.6% | 0.38% |
| Sep 2026 | 39.7% | 32.5% | 9.7% | 9.7% | 7.9% | 0.39% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39.7% | 90.5K | 0% | +0.7 points | |
| 2, held 2nd | 32.5% | 74K | 0% | +0.6 points | |
| 3, moved from 4th to 3rd | 9.7% | 22.2K | 0% | +0.2 pointsmoved from 4th to 3rd | |
| 4, moved from 5th to 4th | 9.7% | 22.2K | 0% | +0.2 pointsmoved from 5th to 4th | |
| 5, moved from 3rd to 5th | 7.9% | 18.1K | -18.5% | -1.6 pointsmoved from 3rd to 5th | |
| 6, held 6th | 0.39% | 880 | 0% | 0 points |
1.
Twinings39.7%
Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share +0.7 points.
2.
Lipton32.5%
Held 2nd. 74K estimated branded searches, 0% vs prior month. Share +0.6 points.
3.
Pukka9.7%
Moved from 4th to 3rd. 22.2K estimated branded searches, 0% vs prior month. Share +0.2 points.
4.
Tetley9.7%
Moved from 5th to 4th. 22.2K estimated branded searches, 0% vs prior month. Share +0.2 points.
5.
Dilmah7.9%
Moved from 3rd to 5th. 18.1K estimated branded searches, -18.5% vs prior month. Share -1.6 points.
6.
Bell Tea0.39%
Held 6th. 880 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Pukka and its closest rivals
Every comparison with Pukka
10 comparisons
How has branded search demand for Pukka changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Pukka worldwide fell from 51.2K to 40.3K.
- Across the 12 months ending September 2026, Pukka’s estimated Share of Search among tea brands worldwide decreased from 11.9% to 9.7%.
- Across the 12 months ending September 2026, Pukka’s estimated Share of Search among tea brands worldwide peaked at 14.2% in December 2025 and was lowest at 8.1% in July 2026.
How did search popularity change for tea brands worldwide in September 2026?
5 changes
In September 2026, Twinings gained estimated Share of Search among tea brands worldwide, from 39% to 39.7%.
In September 2026, Lipton gained estimated Share of Search among tea brands worldwide, from 31.9% to 32.5%.
In September 2026, Dilmah lost estimated Share of Search among tea brands worldwide, from 9.6% to 7.9%.
In September 2026, Pukka rose from 4th to 3rd among tea brands worldwide.
In September 2026, Tetley rose from 5th to 4th among tea brands worldwide.
Where does Pukka compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Tea bag brands | 3rd of 6 | 9.1% | Show ranking |
| Tea brands | 3rd of 6 | 9.7% | Shown above |
| Pie brands | 2nd of 5 | 9.3% | Show ranking |
How is Pukka measured?
Brandwave collects information about searches that people make online using Pukka’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- pukka pie
- pukka tea
Do you work for Pukka? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Pukka your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.