Pukka vs Twinings:Which is searched more?
In September 2026, Twinings had more branded searches than Pukka among tea brands worldwide. Twinings was estimated to have 90.5K branded searches compared to Pukka’s 22.2K, and held a 39.7% Share of Search versus Pukka’s 9.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Pukka or Twinings?
Compare the tea brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Twinings, Pukka. The figures are in the table below the chart.
View monthly share of search table
| Month | Twinings | Lipton | Pukka | Tetley | Dilmah | Bell Tea |
|---|---|---|---|---|---|---|
| Oct 2025 | 39.4% | 32.5% | 11.9% | 8% | 8% | 0.32% |
| Nov 2025 | 39.4% | 32.5% | 11.9% | 8% | 8% | 0.32% |
| Dec 2025 | 38.4% | 31.6% | 14.2% | 7.8% | 7.8% | 0.25% |
| Jan 2026 | 38.4% | 31.6% | 14.1% | 7.8% | 7.8% | 0.31% |
| Feb 2026 | 38.9% | 31.8% | 11.6% | 9.5% | 7.8% | 0.31% |
| Mar 2026 | 38.9% | 31.8% | 11.6% | 9.5% | 7.8% | 0.38% |
| Apr 2026 | 40.4% | 33.1% | 9.9% | 8.1% | 8.1% | 0.39% |
| May 2026 | 39.7% | 32.5% | 9.7% | 7.9% | 9.7% | 0.39% |
| Jun 2026 | 41.1% | 33.6% | 8.2% | 8.2% | 8.2% | 0.73% |
| Jul 2026 | 40.4% | 33.1% | 8.1% | 8.1% | 9.9% | 0.39% |
| Aug 2026 | 39% | 31.9% | 9.6% | 9.6% | 9.6% | 0.38% |
| Sep 2026 | 39.7% | 32.5% | 9.7% | 9.7% | 7.9% | 0.39% |
How has the Pukka and Twinings comparison changed over the last 12 months?
3 findings
- Twinings was ahead of Pukka in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Pukka’s estimated Share of Search among tea brands worldwide moved from 11.9% to 9.7%, and its estimated monthly branded searches moved from 33.1K to 22.2K.
- Across the 12 months ending September 2026, Twinings’ estimated Share of Search among tea brands worldwide moved from 39.4% to 39.7%, and its estimated monthly branded searches moved from 110K to 90.5K.
How did search popularity change for tea brands worldwide in September 2026?
2 changes
In September 2026, Twinings gained estimated Share of Search among tea brands worldwide, from 39% to 39.7%.
In September 2026, Pukka rose from 4th to 3rd among tea brands worldwide.
Other head-to-heads among tea brands
How each brand is measured
Brandwave collects information about searches that people make online using Pukka’s and Twinings’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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