Dilmah vs Lipton:Which is searched more?
In September 2026, Lipton had more branded searches than Dilmah among tea brands worldwide. Lipton was estimated to have 74K branded searches compared to Dilmah’s 18.1K, and held a 32.5% Share of Search versus Dilmah’s 7.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Dilmah or Lipton?
Compare the tea brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lipton, Dilmah. The figures are in the table below the chart.
View monthly share of search table
| Month | Twinings | Lipton | Pukka | Tetley | Dilmah | Bell Tea |
|---|---|---|---|---|---|---|
| Oct 2025 | 39.4% | 32.5% | 11.9% | 8% | 8% | 0.32% |
| Nov 2025 | 39.4% | 32.5% | 11.9% | 8% | 8% | 0.32% |
| Dec 2025 | 38.4% | 31.6% | 14.2% | 7.8% | 7.8% | 0.25% |
| Jan 2026 | 38.4% | 31.6% | 14.1% | 7.8% | 7.8% | 0.31% |
| Feb 2026 | 38.9% | 31.8% | 11.6% | 9.5% | 7.8% | 0.31% |
| Mar 2026 | 38.9% | 31.8% | 11.6% | 9.5% | 7.8% | 0.38% |
| Apr 2026 | 40.4% | 33.1% | 9.9% | 8.1% | 8.1% | 0.39% |
| May 2026 | 39.7% | 32.5% | 9.7% | 7.9% | 9.7% | 0.39% |
| Jun 2026 | 41.1% | 33.6% | 8.2% | 8.2% | 8.2% | 0.73% |
| Jul 2026 | 40.4% | 33.1% | 8.1% | 8.1% | 9.9% | 0.39% |
| Aug 2026 | 39% | 31.9% | 9.6% | 9.6% | 9.6% | 0.38% |
| Sep 2026 | 39.7% | 32.5% | 9.7% | 9.7% | 7.9% | 0.39% |
How has the Dilmah and Lipton comparison changed over the last 12 months?
3 findings
- Lipton was ahead of Dilmah in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dilmah’s estimated Share of Search among tea brands worldwide moved from 8% to 7.9%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
- Across the 12 months ending September 2026, Lipton’s estimated Share of Search among tea brands worldwide held steady at 32.5%, and its estimated monthly branded searches moved from 90.5K to 74K.
How did search popularity change for tea brands worldwide in September 2026?
2 changes
In September 2026, Lipton gained estimated Share of Search among tea brands worldwide, from 31.9% to 32.5%.
In September 2026, Dilmah lost estimated Share of Search among tea brands worldwide, from 9.6% to 7.9%.
Other head-to-heads among tea brands
How each brand is measured
Brandwave collects information about searches that people make online using Dilmah’s and Lipton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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