How popular isTwinings in search?
In August 2026, there were an estimated 90.5K branded searches for Twinings worldwide which is down 17.7% over the last 11 months. Twinings holds 43.1% estimated Share of Search among tea brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which tea brands compete with Twinings?
Share of Search by month for Twinings, Lipton, Dilmah, Tetley. The figures are in the table below the chart.
View monthly share of search table
| Month | Twinings | Lipton | Dilmah | Tetley | Bell Tea |
|---|---|---|---|---|---|
| Oct 2025 | 44.8% | 36.8% | 9% | 9% | 0.36% |
| Nov 2025 | 44.8% | 36.8% | 9% | 9% | 0.36% |
| Dec 2025 | 44.8% | 36.8% | 9% | 9% | 0.29% |
| Jan 2026 | 44.8% | 36.8% | 9% | 9% | 0.36% |
| Feb 2026 | 44% | 36% | 8.8% | 10.8% | 0.35% |
| Mar 2026 | 44% | 36% | 8.8% | 10.8% | 0.43% |
| Apr 2026 | 44.9% | 36.7% | 9% | 9% | 0.44% |
| May 2026 | 44% | 36% | 10.8% | 8.8% | 0.43% |
| Jun 2026 | 44.7% | 36.6% | 8.9% | 8.9% | 0.79% |
| Jul 2026 | 44% | 36% | 10.8% | 8.8% | 0.43% |
| Aug 2026 | 43.1% | 35.3% | 10.6% | 10.6% | 0.42% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.1% | 90.5K | 0% | -0.9 points | |
| 2, held 2nd | 35.3% | 74K | 0% | -0.7 points | |
| 3, held 3rd | 10.6% | 22.2K | 0% | -0.2 points | |
| 4, held 4th | 10.6% | 22.2K | +22.7% | +1.8 points | |
| 5, held 5th | 0.42% | 880 | 0% | 0 points |
1.
Twinings43.1%
Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share -0.9 points.
2.
Lipton35.3%
Held 2nd. 74K estimated branded searches, 0% vs prior month. Share -0.7 points.
3.
Dilmah10.6%
Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share -0.2 points.
4.Tetley
10.6%
Held 4th. 22.2K estimated branded searches, +22.7% vs prior month. Share +1.8 points.
5.
Bell Tea0.42%
Held 5th. 880 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Twinings and its closest rivals
How has branded search demand for Twinings changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Twinings worldwide fell from 110K to 90.5K.
- Across the 11 months ending August 2026, Twinings’ estimated Share of Search among tea brands worldwide decreased from 44.8% to 43.1%.
- Across the 11 months ending August 2026, Twinings’ estimated Share of Search among tea brands worldwide peaked at 44.9% in April 2026 and was lowest at 43.1% in August 2026.
How did search popularity change for tea brands worldwide in August 2026?
3 changes
In August 2026, Tetley gained estimated Share of Search among tea brands worldwide, from 8.8% to 10.6%.
In August 2026, Twinings lost estimated Share of Search among tea brands worldwide, from 44% to 43.1%.
In August 2026, Lipton lost estimated Share of Search among tea brands worldwide, from 36% to 35.3%.
How is Twinings measured?
Brandwave collects information about searches that people make online using Twinings’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- twinings
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Is Twinings your brand?
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