How popular isHarney & Sons in search?
In September 2026, people searched for Harney & Sons by name about 60,500 times worldwide, an 18.2% decrease from the previous year. These searches made up 14.8% of all global tea brand searches, placing Harney & Sons fourth out of ten brands. These are worldwide searches for English-language branded terms.
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Which tea brands compete with Harney & Sons?
Share of searches by month for Tazo, Twinings, Lipton, Harney & Sons, Bigelow, Pukka, Tetley, Dilmah. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tazo | Twinings | Lipton | Harney & Sons | Bigelow | Pukka | Tetley | Dilmah | Numi Organic Tea | Bell Tea |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 17.2% | 20.9% | 17.2% | 14.1% | 11.5% | 6.3% | 4.2% | 4.2% | 4.2% | 0.17% |
| Nov 2025 | 15.2% | 22.5% | 18.5% | 18.5% | 8.3% | 6.8% | 4.5% | 4.5% | 0.9% | 0.18% |
| Dec 2025 | 14.6% | 21.8% | 17.9% | 21.8% | 5.4% | 8% | 4.4% | 4.4% | 1.6% | 0.14% |
| Jan 2026 | 17.8% | 21.6% | 17.8% | 17.8% | 6.5% | 8% | 4.4% | 4.4% | 1.6% | 0.17% |
| Feb 2026 | 18.2% | 22.2% | 18.2% | 18.2% | 5.5% | 6.7% | 5.5% | 4.4% | 1.1% | 0.18% |
| Mar 2026 | 21.1% | 21.1% | 17.3% | 17.3% | 6.3% | 6.3% | 5.2% | 4.2% | 0.84% | 0.21% |
| Apr 2026 | 22.5% | 22.5% | 18.4% | 15.1% | 5.5% | 5.5% | 4.5% | 4.5% | 1.1% | 0.22% |
| May 2026 | 25.1% | 20.6% | 16.9% | 16.9% | 5.1% | 5.1% | 4.1% | 5.1% | 1% | 0.2% |
| Jun 2026 | 23.4% | 23.4% | 19.2% | 12.8% | 5.7% | 4.7% | 4.7% | 4.7% | 0.93% | 0.41% |
| Jul 2026 | 22.4% | 22.4% | 18.3% | 15% | 6.7% | 4.5% | 4.5% | 5.5% | 0.47% | 0.22% |
| Aug 2026 | 22% | 22% | 18% | 14.7% | 6.6% | 5.4% | 5.4% | 5.4% | 0.39% | 0.21% |
| Sep 2026 | 22.2% | 22.2% | 18.2% | 14.8% | 6.6% | 5.4% | 5.4% | 4.4% | 0.39% | 0.22% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 22.2% | 90.5K | 0% | +0.2 points | |
| 2, held 2nd | 22.2% | 90.5K | 0% | +0.2 points | |
| 3, held 3rd | 18.2% | 74K | 0% | +0.2 points | |
| 4, held 4th | 14.8% | 60.5K | 0% | +0.1 points | |
| 5, held 5th | 6.6% | 27.1K | 0% | +0.1 points | |
| 6, moved from 7th to 6th | 5.4% | 22.2K | 0% | +0.1 pointsmoved from 7th to 6th | |
| 7, moved from 8th to 7th | 5.4% | 22.2K | 0% | +0.1 pointsmoved from 8th to 7th | |
| 8, moved from 6th to 8th | 4.4% | 18.1K | -18.5% | -1 pointsmoved from 6th to 8th | |
| 9, held 9th | 0.39% | 1.6K | 0% | 0 points | |
| 10, held 10th | 0.22% | 880 | 0% | 0 points |
1.Tazo
22.2%
Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share +0.2 points.
2.
Twinings22.2%
Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share +0.2 points.
3.
Lipton18.2%
Held 3rd. 74K estimated branded searches, 0% vs prior month. Share +0.2 points.
14.8%
Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
5.Bigelow
6.6%
Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
6.
Pukka5.4%
Moved from 7th to 6th. 22.2K estimated branded searches, 0% vs prior month. Share +0.1 points.
7.
Tetley5.4%
Moved from 8th to 7th. 22.2K estimated branded searches, 0% vs prior month. Share +0.1 points.
8.
Dilmah4.4%
Moved from 6th to 8th. 18.1K estimated branded searches, -18.5% vs prior month. Share -1 points.
0.39%
Held 9th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.
10.
Bell Tea0.22%
Held 10th. 880 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Harney & Sons and its closest rivals
Every comparison with Harney & Sons
10 comparisons
How has branded search demand for Harney & Sons changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Harney & Sons worldwide fell from 74K to 60.5K.
- Across the 12 months ending September 2026, Harney & Sons’ share of searches among tea brands worldwide increased from 14.1% to 14.8%.
- Across the 12 months ending September 2026, Harney & Sons’ share of searches among tea brands worldwide peaked at 21.8% in December 2025 and was lowest at 12.8% in June 2026.
How did search popularity change for tea brands worldwide in September 2026?
6 changes
In September 2026, Dilmah lost share of searches among tea brands worldwide, from 5.4% to 4.4%.
In September 2026, Pukka rose from 7th to 6th among tea brands worldwide.
In September 2026, Tetley rose from 8th to 7th among tea brands worldwide.
Estimated monthly branded searches for Numi Organic Tea worldwide fell 92.8% over 12 measured months, from 22.2K to 1.6K in September 2026.
Estimated monthly branded searches for Bigelow worldwide fell 55.2% over 12 measured months, from 60.5K to 27.1K in September 2026.
Estimated monthly branded searches for Harney & Sons worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.
How are Harney & Sons’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Harney & Sons’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- harney & sons
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Where does Harney & Sons compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Tea brands | 4th of 10 | 14.8% | Shown above |
| Tea bag brands | 3rd of 8 | 18.3% | Show ranking |
Is Harney & Sons your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.