Brandwave

Bell Tea vs Harney & Sons:Which is more popular?

In September 2026, Harney & Sons had more branded searches than Bell Tea among tea brands worldwide. Harney & Sons had about 60,500 branded searches, while Bell Tea had 880. Harney & Sons made up 14.8% of all tea brand searches we track, and Bell Tea accounted for 0.22%. When we asked ChatGPT and Google AI Overviews about tea brands, Harney & Sons appeared in four of the five answers and Bell Tea in none.

Among tea brands worldwide in September 2026

Who do people search for more?

Harney & Sons, about 69 searches for every 1 for Bell Tea

Harney & Sons 60.5K searchesBell Tea 880 searches

Who does AI mention more?

Harney & Sons, mentioned in 4 of 5 answers, Bell Tea in 0

Harney & Sons in 4 of 5Bell Tea in 0 of 5

Who does AI recommend more?

Harney & Sons, the only one of the two named

Harney & Sons first in 4Bell Tea never named

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Top tea brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Harney & Sons was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bell Tea did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Twinings1st
  2. Harney & Sons2nd
  3. Numi Organic Tea3rd
  4. Bigelow4th
  5. Tazo5th
  6. Lipton6th
  7. Pukka–
  8. Tetley–
  9. Dilmah–
  10. Bell Tea–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Twinings4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Harney & Sons4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Numi Organic Tea4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bigelow3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tazo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lipton1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pukka0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tetley0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dilmah0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bell Tea0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tea brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Bell Tea or Harney & Sons more popular in search?

This chart shows how often people search Google for Bell Tea and Harney & Sons by name. Each line represents a brand's share of searches for all ten tea brands we track, month by month, from English-language searches worldwide.

Bell Tea and Harney & Sons among tea brands worldwide, by month

Share of searches by month for Harney & Sons, Bell Tea. The figures are in the table below the chart.

View monthly share of searches table
MonthTazoTwiningsLiptonHarney & SonsBigelowPukkaTetleyDilmahNumi Organic TeaBell Tea
Oct 202517.2%20.9%17.2%14.1%11.5%6.3%4.2%4.2%4.2%0.17%
Nov 202515.2%22.5%18.5%18.5%8.3%6.8%4.5%4.5%0.9%0.18%
Dec 202514.6%21.8%17.9%21.8%5.4%8%4.4%4.4%1.6%0.14%
Jan 202617.8%21.6%17.8%17.8%6.5%8%4.4%4.4%1.6%0.17%
Feb 202618.2%22.2%18.2%18.2%5.5%6.7%5.5%4.4%1.1%0.18%
Mar 202621.1%21.1%17.3%17.3%6.3%6.3%5.2%4.2%0.84%0.21%
Apr 202622.5%22.5%18.4%15.1%5.5%5.5%4.5%4.5%1.1%0.22%
May 202625.1%20.6%16.9%16.9%5.1%5.1%4.1%5.1%1%0.2%
Jun 202623.4%23.4%19.2%12.8%5.7%4.7%4.7%4.7%0.93%0.41%
Jul 202622.4%22.4%18.3%15%6.7%4.5%4.5%5.5%0.47%0.22%
Aug 202622%22%18%14.7%6.6%5.4%5.4%5.4%0.39%0.21%
Sep 202622.2%22.2%18.2%14.8%6.6%5.4%5.4%4.4%0.39%0.22%

How has the Bell Tea and Harney & Sons comparison changed over the last 12 months?

3 findings
  • Harney & Sons was ahead of Bell Tea in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bell Tea’s share of searches among tea brands worldwide moved from 0.17% to 0.22%, and its estimated monthly branded searches held steady at 880.
  • Across the 12 months ending September 2026, Harney & Sons’ share of searches among tea brands worldwide moved from 14.1% to 14.8%, and its estimated monthly branded searches moved from 74K to 60.5K.

How did search popularity change for tea brands worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for Harney & Sons worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bell Tea’s and Harney & Sons’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bell Tea

1 branded search term

  • bell tea

Harney & Sons

1 branded search term

  • harney & sons

How the Brand Demand Index is measured

Other head-to-heads among tea brands

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