Tazo vs Twinings:Which is more popular?
In September 2026, Tazo and Twinings were level in searches among tea brands worldwide, with an estimated 90.5K branded searches each, at 22.2% of the total each. When we asked ChatGPT and Google AI Overviews about tea brands, Twinings appeared in four of the five answers and Tazo in two. Twinings was mentioned before Tazo in every answer.
Who do people search for more?
Tazo and Twinings are searched for about as often as each other.
Who does AI mention more?
Twinings, mentioned in 4 of 5 answers, Tazo in 2
Who does AI recommend more?
Twinings, named ahead of Tazo in every answer
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Top tea brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Twinings was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Tazo was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Twinings was listed before Tazo in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Twinings1st
- Harney & Sons2nd
- Numi Organic Tea3rd
- Bigelow4th
- Tazo5th
Lipton6th
Pukka–
Tetley–
Dilmah–
Bell Tea–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Twinings4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Harney & Sons4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Numi Organic Tea4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bigelow3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tazo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lipton1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pukka0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tetley0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Dilmah0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bell Tea0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tea brands
5 answers
Asked ChatGPT
“Which tea brand should I buy?”
Asked ChatGPT
“What are the best tea brands?”
Asked ChatGPT
“What's the best tea brand for everyday drinking?”
Searched Google, AI Overview
“tea brands”
Searched Google, AI Overview
“green tea brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Tazo or Twinings more popular in search?
This chart shows how often people search Google for Tazo and Twinings by name. Each line represents a brand's share of searches for all ten tea brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Tazo, Twinings. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tazo | Twinings | Lipton | Harney & Sons | Bigelow | Pukka | Tetley | Dilmah | Numi Organic Tea | Bell Tea |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 17.2% | 20.9% | 17.2% | 14.1% | 11.5% | 6.3% | 4.2% | 4.2% | 4.2% | 0.17% |
| Nov 2025 | 15.2% | 22.5% | 18.5% | 18.5% | 8.3% | 6.8% | 4.5% | 4.5% | 0.9% | 0.18% |
| Dec 2025 | 14.6% | 21.8% | 17.9% | 21.8% | 5.4% | 8% | 4.4% | 4.4% | 1.6% | 0.14% |
| Jan 2026 | 17.8% | 21.6% | 17.8% | 17.8% | 6.5% | 8% | 4.4% | 4.4% | 1.6% | 0.17% |
| Feb 2026 | 18.2% | 22.2% | 18.2% | 18.2% | 5.5% | 6.7% | 5.5% | 4.4% | 1.1% | 0.18% |
| Mar 2026 | 21.1% | 21.1% | 17.3% | 17.3% | 6.3% | 6.3% | 5.2% | 4.2% | 0.84% | 0.21% |
| Apr 2026 | 22.5% | 22.5% | 18.4% | 15.1% | 5.5% | 5.5% | 4.5% | 4.5% | 1.1% | 0.22% |
| May 2026 | 25.1% | 20.6% | 16.9% | 16.9% | 5.1% | 5.1% | 4.1% | 5.1% | 1% | 0.2% |
| Jun 2026 | 23.4% | 23.4% | 19.2% | 12.8% | 5.7% | 4.7% | 4.7% | 4.7% | 0.93% | 0.41% |
| Jul 2026 | 22.4% | 22.4% | 18.3% | 15% | 6.7% | 4.5% | 4.5% | 5.5% | 0.47% | 0.22% |
| Aug 2026 | 22% | 22% | 18% | 14.7% | 6.6% | 5.4% | 5.4% | 5.4% | 0.39% | 0.21% |
| Sep 2026 | 22.2% | 22.2% | 18.2% | 14.8% | 6.6% | 5.4% | 5.4% | 4.4% | 0.39% | 0.22% |
How has the Tazo and Twinings comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Tazo took it in May 2026.
- Across the 12 months ending September 2026, Tazo’s share of searches among tea brands worldwide moved from 17.2% to 22.2%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, Twinings’ share of searches among tea brands worldwide moved from 20.9% to 22.2%, and its estimated monthly branded searches moved from 110K to 90.5K.
How did search popularity change for tea brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Twinings worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Tazo’s and Twinings’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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