How popular isTazo?
In September 2026, people searched for Tazo by name about 90,500 times worldwide, about the same as the previous year. These searches made up 22.2% of all global tea brand searches, placing Tazo first out of ten brands. When we asked both ChatGPT and Google AI Overviews about tea brands, Tazo appeared in two of the five answers and was the fifth most recommended of the ten.
Tazo is the most searched of 10 competitors and the fifth most recommended in AI answers.
- TazoShare of searches 22.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
TwiningsShare of searches 22.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
LiptonShare of searches 18.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th- Harney & SonsShare of searches 14.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
- BigelowShare of searches 6.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
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Top tea brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tazo was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tazo is the fifth most recommended of the ten.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Twinings1st
- Harney & Sons2nd
- Numi Organic Tea3rd
- Bigelow4th
- Tazo5th
- Lipton6th
Pukka–
Tetley–
Dilmah–
Bell Tea–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Twinings4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Harney & Sons4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Numi Organic Tea4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bigelow3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tazo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lipton1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pukka0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tetley0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Dilmah0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bell Tea0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tea brands
5 answers
Asked ChatGPT
“Which tea brand should I buy?”
Asked ChatGPT
“What are the best tea brands?”
Asked ChatGPT
“What's the best tea brand for everyday drinking?”
Searched Google, AI Overview
“tea brands”
Searched Google, AI Overview
“green tea brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which tea brands compete with Tazo?
Share of searches by month for Tazo, Twinings, Lipton, Harney & Sons, Bigelow, Pukka, Tetley, Dilmah. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tazo | Twinings | Lipton | Harney & Sons | Bigelow | Pukka | Tetley | Dilmah | Numi Organic Tea | Bell Tea |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 17.2% | 20.9% | 17.2% | 14.1% | 11.5% | 6.3% | 4.2% | 4.2% | 4.2% | 0.17% |
| Nov 2025 | 15.2% | 22.5% | 18.5% | 18.5% | 8.3% | 6.8% | 4.5% | 4.5% | 0.9% | 0.18% |
| Dec 2025 | 14.6% | 21.8% | 17.9% | 21.8% | 5.4% | 8% | 4.4% | 4.4% | 1.6% | 0.14% |
| Jan 2026 | 17.8% | 21.6% | 17.8% | 17.8% | 6.5% | 8% | 4.4% | 4.4% | 1.6% | 0.17% |
| Feb 2026 | 18.2% | 22.2% | 18.2% | 18.2% | 5.5% | 6.7% | 5.5% | 4.4% | 1.1% | 0.18% |
| Mar 2026 | 21.1% | 21.1% | 17.3% | 17.3% | 6.3% | 6.3% | 5.2% | 4.2% | 0.84% | 0.21% |
| Apr 2026 | 22.5% | 22.5% | 18.4% | 15.1% | 5.5% | 5.5% | 4.5% | 4.5% | 1.1% | 0.22% |
| May 2026 | 25.1% | 20.6% | 16.9% | 16.9% | 5.1% | 5.1% | 4.1% | 5.1% | 1% | 0.2% |
| Jun 2026 | 23.4% | 23.4% | 19.2% | 12.8% | 5.7% | 4.7% | 4.7% | 4.7% | 0.93% | 0.41% |
| Jul 2026 | 22.4% | 22.4% | 18.3% | 15% | 6.7% | 4.5% | 4.5% | 5.5% | 0.47% | 0.22% |
| Aug 2026 | 22% | 22% | 18% | 14.7% | 6.6% | 5.4% | 5.4% | 5.4% | 0.39% | 0.21% |
| Sep 2026 | 22.2% | 22.2% | 18.2% | 14.8% | 6.6% | 5.4% | 5.4% | 4.4% | 0.39% | 0.22% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 22.2% | 90.5K | 0% | +0.2 points | |
| 2, held 2nd | 22.2% | 90.5K | 0% | +0.2 points | |
| 3, held 3rd | 18.2% | 74K | 0% | +0.2 points | |
| 4, held 4th | 14.8% | 60.5K | 0% | +0.1 points | |
| 5, held 5th | 6.6% | 27.1K | 0% | +0.1 points | |
| 6, moved from 7th to 6th | 5.4% | 22.2K | 0% | +0.1 pointsmoved from 7th to 6th | |
| 7, moved from 8th to 7th | 5.4% | 22.2K | 0% | +0.1 pointsmoved from 8th to 7th | |
| 8, moved from 6th to 8th | 4.4% | 18.1K | -18.5% | -1 pointsmoved from 6th to 8th | |
| 9, held 9th | 0.39% | 1.6K | 0% | 0 points | |
| 10, held 10th | 0.22% | 880 | 0% | 0 points |
1.Tazo
22.2%
Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share +0.2 points.
2.
Twinings22.2%
Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share +0.2 points.
3.
Lipton18.2%
Held 3rd. 74K estimated branded searches, 0% vs prior month. Share +0.2 points.
14.8%
Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
5.Bigelow
6.6%
Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
6.
Pukka5.4%
Moved from 7th to 6th. 22.2K estimated branded searches, 0% vs prior month. Share +0.1 points.
7.
Tetley5.4%
Moved from 8th to 7th. 22.2K estimated branded searches, 0% vs prior month. Share +0.1 points.
8.
Dilmah4.4%
Moved from 6th to 8th. 18.1K estimated branded searches, -18.5% vs prior month. Share -1 points.
0.39%
Held 9th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.
10.
Bell Tea0.22%
Held 10th. 880 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Tazo and its closest rivals
Every comparison with Tazo
9 comparisons
How has branded search demand for Tazo changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Tazo worldwide held steady at 90.5K.
- Across the 12 months ending September 2026, Tazo’s share of searches among tea brands worldwide increased from 17.2% to 22.2%.
- Across the 12 months ending September 2026, Tazo’s share of searches among tea brands worldwide peaked at 25.1% in May 2026 and was lowest at 14.6% in December 2025.
- Across the 12 months ending September 2026, Tazo rose from 3rd to 1st among tea brands worldwide.
How did search popularity change for tea brands worldwide in September 2026?
6 changes
In September 2026, Dilmah lost share of searches among tea brands worldwide, from 5.4% to 4.4%.
In September 2026, Pukka rose from 7th to 6th among tea brands worldwide.
In September 2026, Tetley rose from 8th to 7th among tea brands worldwide.
Estimated monthly branded searches for Numi Organic Tea worldwide fell 92.8% over 12 measured months, from 22.2K to 1.6K in September 2026.
Estimated monthly branded searches for Bigelow worldwide fell 55.2% over 12 measured months, from 60.5K to 27.1K in September 2026.
Estimated monthly branded searches for Harney & Sons worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.
How are Tazo’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Tazo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- tazo
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