Tazo vs Tetley:Which is searched more?
In September 2026, Tazo had more branded searches than Tetley among tea brands worldwide. Tazo had about 90,500 branded searches, while Tetley had 22,200. Tazo made up 22.2% of all tea brand searches we track, and Tetley accounted for 5.4%. These are worldwide searches for English-language branded terms.
Follow Tazo vs Tetley and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Is Tazo or Tetley more popular in search?
Compare the tea brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Tazo, Tetley. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tazo | Twinings | Lipton | Harney & Sons | Bigelow | Pukka | Tetley | Dilmah | Numi Organic Tea | Bell Tea |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 17.2% | 20.9% | 17.2% | 14.1% | 11.5% | 6.3% | 4.2% | 4.2% | 4.2% | 0.17% |
| Nov 2025 | 15.2% | 22.5% | 18.5% | 18.5% | 8.3% | 6.8% | 4.5% | 4.5% | 0.9% | 0.18% |
| Dec 2025 | 14.6% | 21.8% | 17.9% | 21.8% | 5.4% | 8% | 4.4% | 4.4% | 1.6% | 0.14% |
| Jan 2026 | 17.8% | 21.6% | 17.8% | 17.8% | 6.5% | 8% | 4.4% | 4.4% | 1.6% | 0.17% |
| Feb 2026 | 18.2% | 22.2% | 18.2% | 18.2% | 5.5% | 6.7% | 5.5% | 4.4% | 1.1% | 0.18% |
| Mar 2026 | 21.1% | 21.1% | 17.3% | 17.3% | 6.3% | 6.3% | 5.2% | 4.2% | 0.84% | 0.21% |
| Apr 2026 | 22.5% | 22.5% | 18.4% | 15.1% | 5.5% | 5.5% | 4.5% | 4.5% | 1.1% | 0.22% |
| May 2026 | 25.1% | 20.6% | 16.9% | 16.9% | 5.1% | 5.1% | 4.1% | 5.1% | 1% | 0.2% |
| Jun 2026 | 23.4% | 23.4% | 19.2% | 12.8% | 5.7% | 4.7% | 4.7% | 4.7% | 0.93% | 0.41% |
| Jul 2026 | 22.4% | 22.4% | 18.3% | 15% | 6.7% | 4.5% | 4.5% | 5.5% | 0.47% | 0.22% |
| Aug 2026 | 22% | 22% | 18% | 14.7% | 6.6% | 5.4% | 5.4% | 5.4% | 0.39% | 0.21% |
| Sep 2026 | 22.2% | 22.2% | 18.2% | 14.8% | 6.6% | 5.4% | 5.4% | 4.4% | 0.39% | 0.22% |
How has the Tazo and Tetley comparison changed over the last 12 months?
3 findings
- Tazo was ahead of Tetley in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Tazo’s share of searches among tea brands worldwide moved from 17.2% to 22.2%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, Tetley’s share of searches among tea brands worldwide moved from 4.2% to 5.4%, and its estimated monthly branded searches held steady at 22.2K.
How did search popularity change for tea brands worldwide in September 2026?
1 change
In September 2026, Tetley rose from 8th to 7th among tea brands worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Tazo’s and Tetley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among tea brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.