Numi Organic Tea vs Tazo:Which is more popular?
In September 2026, Tazo had more branded searches than Numi Organic Tea among tea brands worldwide. Tazo had about 90,500 branded searches, while Numi Organic Tea had 1,600. Tazo made up 22.2% of all tea brand searches we track, and Numi Organic Tea accounted for 0.39%. When we asked ChatGPT and Google AI Overviews about tea brands, Numi Organic Tea appeared in four of the five answers and Tazo in two. Numi Organic Tea was mentioned before Tazo in three out of four answers.
Who do people search for more?
Tazo, about 57 searches for every 1 for Numi Organic Tea
Who does AI mention more?
Numi Organic Tea, mentioned in 4 of 5 answers, Tazo in 2
Who does AI recommend more?
Numi Organic Tea, named ahead of Tazo in 3 of 4 answers
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Top tea brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Numi Organic Tea was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Tazo was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Numi Organic Tea was listed before Tazo in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Twinings1st- Harney & Sons2nd
- Numi Organic Tea3rd
- Bigelow4th
- Tazo5th
Lipton6th
Pukka–
Tetley–
Dilmah–
Bell Tea–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Twinings4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Harney & Sons4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Numi Organic Tea4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bigelow3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tazo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lipton1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pukka0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tetley0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Dilmah0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bell Tea0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tea brands
5 answers
Asked ChatGPT
“Which tea brand should I buy?”
Asked ChatGPT
“What are the best tea brands?”
Asked ChatGPT
“What's the best tea brand for everyday drinking?”
Searched Google, AI Overview
“tea brands”
Searched Google, AI Overview
“green tea brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Numi Organic Tea or Tazo more popular in search?
This chart shows how often people search Google for Numi Organic Tea and Tazo by name. Each line represents a brand's share of searches for all ten tea brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Tazo, Numi Organic Tea. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tazo | Twinings | Lipton | Harney & Sons | Bigelow | Pukka | Tetley | Dilmah | Numi Organic Tea | Bell Tea |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 17.2% | 20.9% | 17.2% | 14.1% | 11.5% | 6.3% | 4.2% | 4.2% | 4.2% | 0.17% |
| Nov 2025 | 15.2% | 22.5% | 18.5% | 18.5% | 8.3% | 6.8% | 4.5% | 4.5% | 0.9% | 0.18% |
| Dec 2025 | 14.6% | 21.8% | 17.9% | 21.8% | 5.4% | 8% | 4.4% | 4.4% | 1.6% | 0.14% |
| Jan 2026 | 17.8% | 21.6% | 17.8% | 17.8% | 6.5% | 8% | 4.4% | 4.4% | 1.6% | 0.17% |
| Feb 2026 | 18.2% | 22.2% | 18.2% | 18.2% | 5.5% | 6.7% | 5.5% | 4.4% | 1.1% | 0.18% |
| Mar 2026 | 21.1% | 21.1% | 17.3% | 17.3% | 6.3% | 6.3% | 5.2% | 4.2% | 0.84% | 0.21% |
| Apr 2026 | 22.5% | 22.5% | 18.4% | 15.1% | 5.5% | 5.5% | 4.5% | 4.5% | 1.1% | 0.22% |
| May 2026 | 25.1% | 20.6% | 16.9% | 16.9% | 5.1% | 5.1% | 4.1% | 5.1% | 1% | 0.2% |
| Jun 2026 | 23.4% | 23.4% | 19.2% | 12.8% | 5.7% | 4.7% | 4.7% | 4.7% | 0.93% | 0.41% |
| Jul 2026 | 22.4% | 22.4% | 18.3% | 15% | 6.7% | 4.5% | 4.5% | 5.5% | 0.47% | 0.22% |
| Aug 2026 | 22% | 22% | 18% | 14.7% | 6.6% | 5.4% | 5.4% | 5.4% | 0.39% | 0.21% |
| Sep 2026 | 22.2% | 22.2% | 18.2% | 14.8% | 6.6% | 5.4% | 5.4% | 4.4% | 0.39% | 0.22% |
How has the Numi Organic Tea and Tazo comparison changed over the last 12 months?
3 findings
- Tazo was ahead of Numi Organic Tea in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Numi Organic Tea’s share of searches among tea brands worldwide moved from 4.2% to 0.39%, and its estimated monthly branded searches moved from 22.2K to 1.6K.
- Across the 12 months ending September 2026, Tazo’s share of searches among tea brands worldwide moved from 17.2% to 22.2%, and its estimated monthly branded searches held steady at 90.5K.
How did search popularity change for tea brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Numi Organic Tea worldwide fell 92.8% over 12 measured months, from 22.2K to 1.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Numi Organic Tea’s and Tazo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Numi Organic Tea
1 branded search term
- numi organic tea
Tazo
1 branded search term
- tazo
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