Brandwave

How popular isHarney & Sons?

In September 2026, people searched for Harney & Sons by name about 60,500 times worldwide, an 18.2% decrease from the previous year. These searches made up 14.8% of all global tea brand searches, placing Harney & Sons fourth out of ten brands. When we asked both ChatGPT and Google AI Overviews about tea brands, Harney & Sons appeared in four of the five answers and was the second most recommended of the ten.

Search and AI answers in September 2026

Harney & Sons is the fourth most searched of 10 competitors and the second most recommended in AI answers.

  1. TazoShare of searches 22.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  2. TwiningsShare of searches 22.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. LiptonShare of searches 18.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  4. Harney & SonsShare of searches 14.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. BigelowShare of searches 6.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

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Top tea brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Harney & Sons was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Harney & Sons is the second most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Twinings1st
  2. Harney & Sons2nd
  3. Numi Organic Tea3rd
  4. Bigelow4th
  5. Tazo5th
  6. Lipton6th
  7. Pukka–
  8. Tetley–
  9. Dilmah–
  10. Bell Tea–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Twinings4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Harney & Sons4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Numi Organic Tea4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bigelow3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tazo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lipton1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pukka0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tetley0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dilmah0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bell Tea0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tea brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which tea brands compete with Harney & Sons?

Harney & Sons against tea brands worldwide, by month

Share of searches by month for Tazo, Twinings, Lipton, Harney & Sons, Bigelow, Pukka, Tetley, Dilmah. The figures are in the table below the chart.

View monthly share of searches table
MonthTazoTwiningsLiptonHarney & SonsBigelowPukkaTetleyDilmahNumi Organic TeaBell Tea
Oct 202517.2%20.9%17.2%14.1%11.5%6.3%4.2%4.2%4.2%0.17%
Nov 202515.2%22.5%18.5%18.5%8.3%6.8%4.5%4.5%0.9%0.18%
Dec 202514.6%21.8%17.9%21.8%5.4%8%4.4%4.4%1.6%0.14%
Jan 202617.8%21.6%17.8%17.8%6.5%8%4.4%4.4%1.6%0.17%
Feb 202618.2%22.2%18.2%18.2%5.5%6.7%5.5%4.4%1.1%0.18%
Mar 202621.1%21.1%17.3%17.3%6.3%6.3%5.2%4.2%0.84%0.21%
Apr 202622.5%22.5%18.4%15.1%5.5%5.5%4.5%4.5%1.1%0.22%
May 202625.1%20.6%16.9%16.9%5.1%5.1%4.1%5.1%1%0.2%
Jun 202623.4%23.4%19.2%12.8%5.7%4.7%4.7%4.7%0.93%0.41%
Jul 202622.4%22.4%18.3%15%6.7%4.5%4.5%5.5%0.47%0.22%
Aug 202622%22%18%14.7%6.6%5.4%5.4%5.4%0.39%0.21%
Sep 202622.2%22.2%18.2%14.8%6.6%5.4%5.4%4.4%0.39%0.22%

  1. 1.Tazo

    22.2%

    Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.Twinings

    22.2%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.Lipton

    18.2%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Harney & Sons

    14.8%

    Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Bigelow

    6.6%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Pukka

    5.4%

    Moved from 7th to 6th. 22.2K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Tetley

    5.4%

    Moved from 8th to 7th. 22.2K estimated branded searches, 0% vs prior month. Share +0.1 points.

  8. 8.Dilmah

    4.4%

    Moved from 6th to 8th. 18.1K estimated branded searches, -18.5% vs prior month. Share -1 points.

  9. 9.Numi Organic Tea

    0.39%

    Held 9th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Bell Tea

    0.22%

    Held 10th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Harney & Sons and its closest rivals

Every comparison with Harney & Sons

10 comparisons

How has branded search demand for Harney & Sons changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Harney & Sons worldwide fell from 74K to 60.5K.
  • Across the 12 months ending September 2026, Harney & Sons’ share of searches among tea brands worldwide increased from 14.1% to 14.8%.
  • Across the 12 months ending September 2026, Harney & Sons’ share of searches among tea brands worldwide peaked at 21.8% in December 2025 and was lowest at 12.8% in June 2026.

How did search popularity change for tea brands worldwide in September 2026?

6 changes

  1. In September 2026, Dilmah lost share of searches among tea brands worldwide, from 5.4% to 4.4%.

  2. In September 2026, Pukka rose from 7th to 6th among tea brands worldwide.

  3. In September 2026, Tetley rose from 8th to 7th among tea brands worldwide.

  4. Estimated monthly branded searches for Numi Organic Tea worldwide fell 92.8% over 12 measured months, from 22.2K to 1.6K in September 2026.

  5. Estimated monthly branded searches for Bigelow worldwide fell 55.2% over 12 measured months, from 60.5K to 27.1K in September 2026.

  6. Estimated monthly branded searches for Harney & Sons worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.

How are Harney & Sons’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Harney & Sons’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • harney & sons

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How the Brand Demand Index is measured

Where does Harney & Sons compete?

Harney & Sons is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Tea brands4th of 1014.8%Shown above
Tea bag brands3rd of 818.3%Show ranking
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Is Harney & Sons your brand?

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