Dilmah vs Harney & Sons:Which is more popular?
In September 2026, Harney & Sons had more branded searches than Dilmah among tea brands worldwide. Harney & Sons had about 60,500 branded searches, while Dilmah had 18,100. Harney & Sons made up 14.8% of all tea brand searches we track, and Dilmah accounted for 4.4%. When we asked ChatGPT and Google AI Overviews about tea brands, Harney & Sons appeared in four of the five answers and Dilmah in none.
Who do people search for more?
Harney & Sons, about 3 searches for every 1 for Dilmah
Who does AI mention more?
Harney & Sons, mentioned in 4 of 5 answers, Dilmah in 0
Who does AI recommend more?
Harney & Sons, the only one of the two named
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Top tea brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Harney & Sons was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Dilmah did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Twinings1st- Harney & Sons2nd
- Numi Organic Tea3rd
- Bigelow4th
- Tazo5th
Lipton6th
Pukka–
Tetley–
Dilmah–
Bell Tea–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Twinings4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Harney & Sons4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Numi Organic Tea4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bigelow3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tazo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lipton1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pukka0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tetley0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Dilmah0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bell Tea0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tea brands
5 answers
Asked ChatGPT
“Which tea brand should I buy?”
Asked ChatGPT
“What are the best tea brands?”
Asked ChatGPT
“What's the best tea brand for everyday drinking?”
Searched Google, AI Overview
“tea brands”
Searched Google, AI Overview
“green tea brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Dilmah or Harney & Sons more popular in search?
This chart shows how often people search Google for Dilmah and Harney & Sons by name. Each line represents a brand's share of searches for all ten tea brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Harney & Sons, Dilmah. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tazo | Twinings | Lipton | Harney & Sons | Bigelow | Pukka | Tetley | Dilmah | Numi Organic Tea | Bell Tea |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 17.2% | 20.9% | 17.2% | 14.1% | 11.5% | 6.3% | 4.2% | 4.2% | 4.2% | 0.17% |
| Nov 2025 | 15.2% | 22.5% | 18.5% | 18.5% | 8.3% | 6.8% | 4.5% | 4.5% | 0.9% | 0.18% |
| Dec 2025 | 14.6% | 21.8% | 17.9% | 21.8% | 5.4% | 8% | 4.4% | 4.4% | 1.6% | 0.14% |
| Jan 2026 | 17.8% | 21.6% | 17.8% | 17.8% | 6.5% | 8% | 4.4% | 4.4% | 1.6% | 0.17% |
| Feb 2026 | 18.2% | 22.2% | 18.2% | 18.2% | 5.5% | 6.7% | 5.5% | 4.4% | 1.1% | 0.18% |
| Mar 2026 | 21.1% | 21.1% | 17.3% | 17.3% | 6.3% | 6.3% | 5.2% | 4.2% | 0.84% | 0.21% |
| Apr 2026 | 22.5% | 22.5% | 18.4% | 15.1% | 5.5% | 5.5% | 4.5% | 4.5% | 1.1% | 0.22% |
| May 2026 | 25.1% | 20.6% | 16.9% | 16.9% | 5.1% | 5.1% | 4.1% | 5.1% | 1% | 0.2% |
| Jun 2026 | 23.4% | 23.4% | 19.2% | 12.8% | 5.7% | 4.7% | 4.7% | 4.7% | 0.93% | 0.41% |
| Jul 2026 | 22.4% | 22.4% | 18.3% | 15% | 6.7% | 4.5% | 4.5% | 5.5% | 0.47% | 0.22% |
| Aug 2026 | 22% | 22% | 18% | 14.7% | 6.6% | 5.4% | 5.4% | 5.4% | 0.39% | 0.21% |
| Sep 2026 | 22.2% | 22.2% | 18.2% | 14.8% | 6.6% | 5.4% | 5.4% | 4.4% | 0.39% | 0.22% |
How has the Dilmah and Harney & Sons comparison changed over the last 12 months?
3 findings
- Harney & Sons was ahead of Dilmah in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dilmah’s share of searches among tea brands worldwide moved from 4.2% to 4.4%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
- Across the 12 months ending September 2026, Harney & Sons’ share of searches among tea brands worldwide moved from 14.1% to 14.8%, and its estimated monthly branded searches moved from 74K to 60.5K.
How did search popularity change for tea brands worldwide in September 2026?
2 changes
In September 2026, Dilmah lost share of searches among tea brands worldwide, from 5.4% to 4.4%.
Estimated monthly branded searches for Harney & Sons worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Dilmah’s and Harney & Sons’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dilmah
1 branded search term
- dilmah
Harney & Sons
1 branded search term
- harney & sons
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