Brandwave

Harney & Sons vs Pukka:Which is searched more?

In September 2026, Harney & Sons had more branded searches than Pukka among tea brands worldwide. Harney & Sons had about 60,500 branded searches, while Pukka had 22,200. Harney & Sons made up 14.8% of all tea brand searches we track, and Pukka accounted for 5.4%. These are worldwide searches for English-language branded terms.

Share of searches among tea brands worldwide in September 2026Is Harney & Sons or Pukka more popular in search?
Harney & Sons14.8%60.5K searches
vs
Pukka5.4%22.2K searches

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Is Harney & Sons or Pukka more popular in search?

Compare the tea brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Harney & Sons and Pukka among tea brands worldwide, by month

Share of searches by month for Harney & Sons, Pukka. The figures are in the table below the chart.

View monthly share of searches table
MonthTazoTwiningsLiptonHarney & SonsBigelowPukkaTetleyDilmahNumi Organic TeaBell Tea
Oct 202517.2%20.9%17.2%14.1%11.5%6.3%4.2%4.2%4.2%0.17%
Nov 202515.2%22.5%18.5%18.5%8.3%6.8%4.5%4.5%0.9%0.18%
Dec 202514.6%21.8%17.9%21.8%5.4%8%4.4%4.4%1.6%0.14%
Jan 202617.8%21.6%17.8%17.8%6.5%8%4.4%4.4%1.6%0.17%
Feb 202618.2%22.2%18.2%18.2%5.5%6.7%5.5%4.4%1.1%0.18%
Mar 202621.1%21.1%17.3%17.3%6.3%6.3%5.2%4.2%0.84%0.21%
Apr 202622.5%22.5%18.4%15.1%5.5%5.5%4.5%4.5%1.1%0.22%
May 202625.1%20.6%16.9%16.9%5.1%5.1%4.1%5.1%1%0.2%
Jun 202623.4%23.4%19.2%12.8%5.7%4.7%4.7%4.7%0.93%0.41%
Jul 202622.4%22.4%18.3%15%6.7%4.5%4.5%5.5%0.47%0.22%
Aug 202622%22%18%14.7%6.6%5.4%5.4%5.4%0.39%0.21%
Sep 202622.2%22.2%18.2%14.8%6.6%5.4%5.4%4.4%0.39%0.22%

How has the Harney & Sons and Pukka comparison changed over the last 12 months?

3 findings
  • Harney & Sons was ahead of Pukka in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Harney & Sons’ share of searches among tea brands worldwide moved from 14.1% to 14.8%, and its estimated monthly branded searches moved from 74K to 60.5K.
  • Across the 12 months ending September 2026, Pukka’s share of searches among tea brands worldwide moved from 6.3% to 5.4%, and its estimated monthly branded searches moved from 33.1K to 22.2K.

How did search popularity change for tea brands worldwide in September 2026?

2 changes
  1. In September 2026, Pukka rose from 7th to 6th among tea brands worldwide.

  2. Estimated monthly branded searches for Harney & Sons worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Harney & Sons’ and Pukka’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Harney & Sons

1 branded search term

  • harney & sons

Pukka

1 branded search term

  • pukka tea

How the Brand Demand Index is measured

Other head-to-heads among tea brands

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