Brandwave

How popular isPukka in search?

In August 2026, there were an estimated 22.2K branded searches for Pukka worldwide which is down 32.9% over the last 11 months. Pukka holds 0.24% estimated Share of Search among pie brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Sainsbury's98.5%
  2. Wrights1.2%
  3. Pukka0.24%
  4. Ginsters0.05%
  5. Higgidy0.02%
  6. Poole's<0.01%
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Which pie brands compete with Pukka?

Pukka against pie brands worldwide, by month

Share of Search by month for Sainsbury's, Pukka. The figures are in the table below the chart.

View monthly share of search table
MonthSainsbury'sWrightsPukkaGinstersHiggidyPoole's
Oct 202598.4%1.2%0.36%0.07%0.02%<0.01%
Nov 202598.4%1.2%0.36%0.06%0.02%<0.01%
Dec 202598.4%1.2%0.36%0.04%0.01%<0.01%
Jan 202698.3%1.2%0.44%0.06%0.02%<0.01%
Feb 202698.1%1.4%0.36%0.07%0.02%<0.01%
Mar 202698.4%1.2%0.29%0.07%0.02%<0.01%
Apr 202698.5%1.2%0.24%0.07%0.02%<0.01%
May 202698.5%1.2%0.24%0.06%0.02%<0.01%
Jun 202698.5%1.2%0.2%0.06%0.02%<0.01%
Jul 202698.6%1.2%0.2%0.05%0.01%<0.01%
Aug 202698.5%1.2%0.24%0.05%0.02%<0.01%
Sep 2026——————

  1. 1.Sainsbury's

    98.5%

    Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Wrights

    1.2%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Pukka

    0.24%

    Held 3rd. 22.2K estimated branded searches, +22.7% vs prior month. Share 0 points.

  4. 4.Ginsters

    0.05%

    Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Higgidy

    0.02%

    Held 5th. 1.6K estimated branded searches, +23.1% vs prior month. Share 0 points.

  6. 6.Poole's

    <0.01%

    Held 6th. 110 estimated branded searches, +57.1% vs prior month. Share 0 points.

Compare search popularity between Pukka and its closest rivals

How has branded search demand for Pukka changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Pukka worldwide fell from 33.1K to 22.2K.
  • Across the 11 months ending August 2026, Pukka’s estimated Share of Search among pie brands worldwide held steady, from 0.36% to 0.24%.

How did search popularity change for pie brands worldwide in August 2026?

  1. Estimated monthly branded searches for Poole's worldwide rose 57.1% over 11 measured months, from 70 to 110 in August 2026.

  2. Estimated monthly branded searches for Ginsters worldwide fell 33.3% over 11 measured months, from 6.6K to 4.4K in August 2026.

  3. Estimated monthly branded searches for Pukka worldwide fell 32.9% over 11 measured months, from 33.1K to 22.2K in August 2026.

How is Pukka measured?

Brandwave collects information about searches that people make online using Pukka’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • pukka tea

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How the Brand Demand Index is measured

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