Brandwave

How popular isSainsbury's in search?

In August 2026, there were an estimated 9.1M branded searches for Sainsbury's worldwide which held steady over the last 11 months. Sainsbury's holds 98.5% estimated Share of Search among pie brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Sainsbury's98.5%
  2. Wrights1.2%
  3. Pukka0.24%
  4. Ginsters0.05%
  5. Higgidy0.02%
  6. Poole's<0.01%
Sainsbury's website (opens in a new tab)

Follow Sainsbury's and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which pie brands compete with Sainsbury's?

Sainsbury's against pie brands worldwide, by month

Share of Search by month for Sainsbury's. The figures are in the table below the chart.

View monthly share of search table
MonthSainsbury'sWrightsPukkaGinstersHiggidyPoole's
Oct 202598.4%1.2%0.36%0.07%0.02%<0.01%
Nov 202598.4%1.2%0.36%0.06%0.02%<0.01%
Dec 202598.4%1.2%0.36%0.04%0.01%<0.01%
Jan 202698.3%1.2%0.44%0.06%0.02%<0.01%
Feb 202698.1%1.4%0.36%0.07%0.02%<0.01%
Mar 202698.4%1.2%0.29%0.07%0.02%<0.01%
Apr 202698.5%1.2%0.24%0.07%0.02%<0.01%
May 202698.5%1.2%0.24%0.06%0.02%<0.01%
Jun 202698.5%1.2%0.2%0.06%0.02%<0.01%
Jul 202698.6%1.2%0.2%0.05%0.01%<0.01%
Aug 202698.5%1.2%0.24%0.05%0.02%<0.01%
Sep 2026——————

  1. 1.Sainsbury's

    98.5%

    Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Wrights

    1.2%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Pukka

    0.24%

    Held 3rd. 22.2K estimated branded searches, +22.7% vs prior month. Share 0 points.

  4. 4.Ginsters

    0.05%

    Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Higgidy

    0.02%

    Held 5th. 1.6K estimated branded searches, +23.1% vs prior month. Share 0 points.

  6. 6.Poole's

    <0.01%

    Held 6th. 110 estimated branded searches, +57.1% vs prior month. Share 0 points.

Compare search popularity between Sainsbury's and its closest rivals

How has branded search demand for Sainsbury's changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Sainsbury's worldwide held steady at 9.1M.
  • Across the 11 months ending August 2026, Sainsbury's’ estimated Share of Search among pie brands worldwide held steady, from 98.4% to 98.5%.

How did search popularity change for pie brands worldwide in August 2026?

  1. Estimated monthly branded searches for Poole's worldwide rose 57.1% over 11 measured months, from 70 to 110 in August 2026.

  2. Estimated monthly branded searches for Ginsters worldwide fell 33.3% over 11 measured months, from 6.6K to 4.4K in August 2026.

  3. Estimated monthly branded searches for Pukka worldwide fell 32.9% over 11 measured months, from 33.1K to 22.2K in August 2026.

Where does Sainsbury's compete?

Sainsbury's is ranked in 14 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bacon brands1st of 644.9%Show ranking
Canned fruit brands1st of 647.9%Show ranking
Frozen fruit brands1st of 648.5%Show ranking
Baked beans brands1st of 649.9%Show ranking
Fish finger brands1st of 654.6%Show ranking
Chickpea brands1st of 654.7%Show ranking
Lentil brands1st of 654.7%Show ranking
Couscous brands1st of 676.3%Show ranking
Crumpets1st of 680.3%Show ranking
Canned beans brands1st of 683.6%Show ranking
Canned fish brands1st of 685.5%Show ranking
Baking paper brands1st of 697.5%Show ranking
Napkin brands1st of 697.9%Show ranking
Pie brands1st of 698.5%Shown above

How is Sainsbury's measured?

Brandwave collects information about searches that people make online using Sainsbury's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • sainsburys

Do you work for Sainsbury's? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Sainsbury's your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free