Brandwave

Bacon brands:Which brands are most popular in search?

In August 2026, Sainsbury's was the most searched among bacon brands worldwide, with an estimated 9.1M branded searches and 44.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Sainsbury's44.9%
  2. Tesco36.8%
  3. Denny9%
  4. Richmond9%
  5. Herta0.3%
  6. Kerry Foods0.03%

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Share of SearchLeaderboard

Compare the bacon brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among bacon brands worldwide, by month

Share of Search by month for Sainsbury's, Tesco, Denny, Richmond. The figures are in the table below the chart.

View monthly share of search table
MonthSainsbury'sTescoDennyRichmondHertaKerry Foods
Oct 202541.8%34.2%15.3%8.4%0.28%0.04%
Nov 202538.2%38.2%17.1%6.3%0.31%0.03%
Dec 202540.3%40.3%14.8%4.4%0.22%0.02%
Jan 202642.4%34.7%15.6%7%0.28%0.03%
Feb 202640.4%33.1%18.1%8.1%0.33%0.04%
Mar 202643%35.2%12.9%8.6%0.28%0.03%
Apr 202645.7%37.4%7.5%9.1%0.3%0.03%
May 202644.9%36.8%9%9%0.3%0.03%
Jun 202649.9%33.4%8.2%8.2%0.27%0.03%
Jul 202645.7%37.4%9.1%7.5%0.25%0.03%
Aug 202644.9%36.8%9%9%0.3%0.03%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Sainsbury's

    44.9%

    Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share -0.8 points.

  2. 2.Tesco

    36.8%

    Held 2nd. 7.5M estimated branded searches, 0% vs prior month. Share -0.6 points.

  3. 3.Denny

    9%

    Held 3rd. 1.8M estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Richmond

    9%

    Held 4th. 1.8M estimated branded searches, +22% vs prior month. Share +1.5 points.

  5. 5.Herta

    0.3%

    Held 5th. 60.5K estimated branded searches, +22.2% vs prior month. Share 0 points.

  6. 6.Kerry Foods

    0.03%

    Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among bacon brands worldwide?

In August 2026, Sainsbury's was the most searched among bacon brands worldwide, with an estimated 9.1M branded searches and 44.9% estimated Share of Search within this set. Tesco is in 2nd place, 8.2 percentage points behind at 36.8% Share of Search.

Global bacon brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Sainsbury's41.8% → 44.9%49.9%Jun 202638.2%Nov 20251st
Tesco34.2% → 36.8%40.3%Dec 202533.1%Feb 20262nd
Denny15.3% → 9%18.1%Feb 20267.5%Apr 20263rd
Richmond8.4% → 9%9.1%Apr 20264.4%Dec 20254th
Herta0.28% → 0.3%0.33%Feb 20260.22%Dec 20255th
Kerry Foods0.04% → 0.03%0.04%Oct 20250.02%Dec 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Sainsbury's’ estimated Share of Search among bacon brands worldwide increased from 41.8% to 44.9%.
  • Across the 11 months ending August 2026, Tesco’s estimated Share of Search among bacon brands worldwide increased from 34.2% to 36.8%.
  • Across the 11 months ending August 2026, Denny’s estimated Share of Search among bacon brands worldwide decreased from 15.3% to 9%.
  • Across the 11 months ending August 2026, Richmond’s estimated Share of Search among bacon brands worldwide increased from 8.4% to 9%.
  • Across the 11 months ending August 2026, Sainsbury's’ estimated Share of Search among bacon brands worldwide peaked at 49.9% in June 2026 and was lowest at 38.2% in November 2025.
  • Across the 11 months ending August 2026, Tesco’s estimated Share of Search among bacon brands worldwide peaked at 40.3% in December 2025 and was lowest at 33.1% in February 2026.
  • Across the 11 months ending August 2026, Denny’s estimated Share of Search among bacon brands worldwide peaked at 18.1% in February 2026 and was lowest at 7.5% in April 2026.
  • Across the 11 months ending August 2026, Richmond’s estimated Share of Search among bacon brands worldwide peaked at 9.1% in April 2026 and was lowest at 4.4% in December 2025.
  • Across the 11 months ending August 2026, Herta and Kerry Foods held steady: their estimated Share of Search among bacon brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for bacon brands worldwide in August 2026?

  1. In August 2026, Richmond gained estimated Share of Search among bacon brands worldwide, from 7.5% to 9%.

  2. In August 2026, Sainsbury's lost estimated Share of Search among bacon brands worldwide, from 45.7% to 44.9%.

  3. In August 2026, Tesco lost estimated Share of Search among bacon brands worldwide, from 37.4% to 36.8%.

  4. Estimated monthly branded searches for Denny worldwide fell 45.4% over 11 measured months, from 3.4M to 1.8M in August 2026.

  5. Estimated monthly branded searches for Kerry Foods worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026.

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