Richmond vs Sainsbury's:Which is more popular by branded search?

Name: Richmond vs Sainsbury's: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Sainsbury's had more branded searches than Richmond among bacon brands worldwide. Sainsbury's was estimated to have 9.1M branded searches compared to Richmond’s 1.8M, and held a 44.9% Share of Search versus Richmond’s 9%. These are worldwide searches for English-language branded terms.

Share of Search among bacon brands worldwide in August 2026Which is more popular in search, Richmond or Sainsbury's?

Richmond9%1.8M searches

vs

Sainsbury's44.9%9.1M searches

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Which is more popular in search, Richmond or Sainsbury's?

Compare the bacon brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Richmond and Sainsbury's among bacon brands worldwide, by month

Month	Sainsbury's	Tesco	Denny	Richmond	Herta	Kerry Foods
Oct 2025	41.8%	34.2%	15.3%	8.4%	0.28%	0.04%
Nov 2025	38.2%	38.2%	17.1%	6.3%	0.31%	0.03%
Dec 2025	40.3%	40.3%	14.8%	4.4%	0.22%	0.02%
Jan 2026	42.4%	34.7%	15.6%	7%	0.28%	0.03%
Feb 2026	40.4%	33.1%	18.1%	8.1%	0.33%	0.04%
Mar 2026	43%	35.2%	12.9%	8.6%	0.28%	0.03%
Apr 2026	45.7%	37.4%	7.5%	9.1%	0.3%	0.03%
May 2026	44.9%	36.8%	9%	9%	0.3%	0.03%
Jun 2026	49.9%	33.4%	8.2%	8.2%	0.27%	0.03%
Jul 2026	45.7%	37.4%	9.1%	7.5%	0.25%	0.03%
Aug 2026	44.9%	36.8%	9%	9%	0.3%	0.03%
Sep 2026	—	—	—	—	—	—

How has the Richmond and Sainsbury's comparison changed over the last 12 months?

3 findings

Sainsbury's was ahead of Richmond in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Richmond’s estimated Share of Search among bacon brands worldwide moved from 8.4% to 9%, and its estimated monthly branded searches held steady at 1.8M.
Across the 11 months ending August 2026, Sainsbury's’ estimated Share of Search among bacon brands worldwide moved from 41.8% to 44.9%, and its estimated monthly branded searches held steady at 9.1M.

How did search popularity change for bacon brands worldwide in August 2026?

2 changes

In August 2026, Richmond gained estimated Share of Search among bacon brands worldwide, from 7.5% to 9%.
In August 2026, Sainsbury's lost estimated Share of Search among bacon brands worldwide, from 45.7% to 44.9%.

How each brand is measured

Brandwave collects information about searches that people make online using Richmond’s and Sainsbury's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.