Brandwave

How popular isRichmond in search?

In August 2026, there were an estimated 1.8M branded searches for Richmond worldwide which held steady over the last 11 months. Richmond holds 9% estimated Share of Search among bacon brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Sainsbury's44.9%
  2. Tesco36.8%
  3. Denny9%
  4. Richmond9%
  5. Herta0.3%
  6. Kerry Foods0.03%
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Which bacon brands compete with Richmond?

Richmond against bacon brands worldwide, by month

Share of Search by month for Sainsbury's, Tesco, Denny, Richmond. The figures are in the table below the chart.

View monthly share of search table
MonthSainsbury'sTescoDennyRichmondHertaKerry Foods
Oct 202541.8%34.2%15.3%8.4%0.28%0.04%
Nov 202538.2%38.2%17.1%6.3%0.31%0.03%
Dec 202540.3%40.3%14.8%4.4%0.22%0.02%
Jan 202642.4%34.7%15.6%7%0.28%0.03%
Feb 202640.4%33.1%18.1%8.1%0.33%0.04%
Mar 202643%35.2%12.9%8.6%0.28%0.03%
Apr 202645.7%37.4%7.5%9.1%0.3%0.03%
May 202644.9%36.8%9%9%0.3%0.03%
Jun 202649.9%33.4%8.2%8.2%0.27%0.03%
Jul 202645.7%37.4%9.1%7.5%0.25%0.03%
Aug 202644.9%36.8%9%9%0.3%0.03%
Sep 2026——————

  1. 1.Sainsbury's

    44.9%

    Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share -0.8 points.

  2. 2.Tesco

    36.8%

    Held 2nd. 7.5M estimated branded searches, 0% vs prior month. Share -0.6 points.

  3. 3.Denny

    9%

    Held 3rd. 1.8M estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Richmond

    9%

    Held 4th. 1.8M estimated branded searches, +22% vs prior month. Share +1.5 points.

  5. 5.Herta

    0.3%

    Held 5th. 60.5K estimated branded searches, +22.2% vs prior month. Share 0 points.

  6. 6.Kerry Foods

    0.03%

    Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Richmond and its closest rivals

How has branded search demand for Richmond changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Richmond worldwide held steady at 1.8M.
  • Across the 11 months ending August 2026, Richmond’s estimated Share of Search among bacon brands worldwide increased from 8.4% to 9%.
  • Across the 11 months ending August 2026, Richmond’s estimated Share of Search among bacon brands worldwide peaked at 9.1% in April 2026 and was lowest at 4.4% in December 2025.

How did search popularity change for bacon brands worldwide in August 2026?

  1. In August 2026, Richmond gained estimated Share of Search among bacon brands worldwide, from 7.5% to 9%.

  2. In August 2026, Sainsbury's lost estimated Share of Search among bacon brands worldwide, from 45.7% to 44.9%.

  3. In August 2026, Tesco lost estimated Share of Search among bacon brands worldwide, from 37.4% to 36.8%.

  4. Estimated monthly branded searches for Denny worldwide fell 45.4% over 11 measured months, from 3.4M to 1.8M in August 2026.

  5. Estimated monthly branded searches for Kerry Foods worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026.

Where does Richmond compete?

Richmond is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bacon brands4th of 69%Shown above
Veggie burger brands1st of 678.9%Show ranking
Sausage brands1st of 697.1%Show ranking

How is Richmond measured?

Brandwave collects information about searches that people make online using Richmond’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • richmond

Do you work for Richmond? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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