Brandwave

Veggie burger brands:Which brands are most popular in search?

In August 2026, Richmond was the most searched among veggie burger brands worldwide, with an estimated 1.8M branded searches and 78.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Richmond78.9%
  2. Vivera15.9%
  3. Beyond Meat4.7%
  4. Quorn0.35%
  5. Birds Eye0.1%
  6. Linda McCartney0.07%

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Share of SearchLeaderboard

Compare the veggie burger brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among veggie burger brands worldwide, by month

Share of Search by month for Richmond, Vivera, Beyond Meat. The figures are in the table below the chart.

View monthly share of search table
MonthRichmondViveraBeyond MeatQuornBirds EyeLinda McCartney
Oct 202563.4%12.7%23.3%0.42%0.07%0.07%
Nov 202574.4%14.9%10%0.6%0.08%0.08%
Dec 202573.2%18%8.1%0.49%0.1%0.11%
Jan 202677.7%15.6%5.7%0.77%0.1%0.1%
Feb 202676.9%15.4%6.9%0.51%0.1%0.1%
Mar 202678%15.7%5.8%0.42%0.08%0.1%
Apr 202678.1%15.7%5.8%0.35%0.08%0.07%
May 202678.9%15.9%4.7%0.35%0.08%0.07%
Jun 202679.5%16%3.9%0.43%0.1%0.07%
Jul 202679.6%16%3.9%0.35%0.1%0.07%
Aug 202678.9%15.9%4.7%0.35%0.1%0.07%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Richmond

    78.9%

    Held 1st. 1.8M estimated branded searches, +22% vs prior month. Share -0.7 points.

  2. 2.Vivera

    15.9%

    Held 2nd. 368K estimated branded searches, +22.3% vs prior month. Share -0.1 points.

  3. 3.Beyond Meat

    4.7%

    Held 3rd. 110K estimated branded searches, +48.6% vs prior month. Share +0.8 points.

  4. 4.Quorn

    0.35%

    Held 4th. 8.1K estimated branded searches, +22.7% vs prior month. Share 0 points.

  5. 5.Birds Eye

    0.1%

    Held 5th. 2.4K estimated branded searches, +26.3% vs prior month. Share 0 points.

  6. 6.Linda McCartney

    0.07%

    Held 6th. 1.6K estimated branded searches, +23.1% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among veggie burger brands worldwide?

In August 2026, Richmond was the most searched among veggie burger brands worldwide, with an estimated 1.8M branded searches and 78.9% estimated Share of Search within this set. Vivera is in 2nd place, 63 percentage points behind at 15.9% Share of Search.

Global veggie burger brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Richmond63.4% → 78.9%79.6%Jul 202663.4%Oct 20251st
Vivera12.7% → 15.9%18%Dec 202512.7%Oct 20253rd → 2nd
Beyond Meat23.3% → 4.7%23.3%Oct 20253.9%Jun 20262nd → 3rd
Quorn0.42% → 0.35%0.77%Jan 20260.35%Apr 20264th
Birds Eye0.07% → 0.1%0.1%Aug 20260.07%Oct 20255th
Linda McCartney0.07%0.11%Dec 20250.07%Oct 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Richmond’s estimated Share of Search among veggie burger brands worldwide increased from 63.4% to 78.9%.
  • Across the 11 months ending August 2026, Vivera’s estimated Share of Search among veggie burger brands worldwide increased from 12.7% to 15.9%.
  • Across the 11 months ending August 2026, Beyond Meat’s estimated Share of Search among veggie burger brands worldwide decreased from 23.3% to 4.7%.
  • Across the 11 months ending August 2026, Richmond’s estimated Share of Search among veggie burger brands worldwide peaked at 79.6% in July 2026 and was lowest at 63.4% in October 2025.
  • Across the 11 months ending August 2026, Vivera’s estimated Share of Search among veggie burger brands worldwide peaked at 18% in December 2025 and was lowest at 12.7% in October 2025.
  • Across the 11 months ending August 2026, Beyond Meat’s estimated Share of Search among veggie burger brands worldwide peaked at 23.3% in October 2025 and was lowest at 3.9% in June 2026.
  • Across the 11 months ending August 2026, Vivera rose from 3rd to 2nd among veggie burger brands worldwide.
  • Across the 11 months ending August 2026, Beyond Meat fell from 2nd to 3rd among veggie burger brands worldwide.
  • Across the 11 months ending August 2026, Quorn, Birds Eye and Linda McCartney held steady: their estimated Share of Search among veggie burger brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for veggie burger brands worldwide in August 2026?

  1. In August 2026, Beyond Meat gained estimated Share of Search among veggie burger brands worldwide, from 3.9% to 4.7%.

  2. In August 2026, Richmond lost estimated Share of Search among veggie burger brands worldwide, from 79.6% to 78.9%.

  3. Estimated monthly branded searches for Birds Eye worldwide rose 26.3% over 11 measured months, from 1.9K to 2.4K in August 2026.

  4. Estimated monthly branded searches for Quorn worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026.

  5. Estimated monthly branded searches for Linda McCartney worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026.

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