Beyond Meat vs Birds Eye:Which is more popular by branded search?
In August 2026, Beyond Meat had more branded searches than Birds Eye among veggie burger brands worldwide. Beyond Meat was estimated to have 110K branded searches compared to Birds Eye’s 2.4K, and held a 4.7% Share of Search versus Birds Eye’s 0.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Beyond Meat or Birds Eye?
Compare the veggie burger brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Beyond Meat, Birds Eye. The figures are in the table below the chart.
View monthly share of search table
| Month | Richmond | Vivera | Beyond Meat | Quorn | Birds Eye | Linda McCartney |
|---|---|---|---|---|---|---|
| Oct 2025 | 63.4% | 12.7% | 23.3% | 0.42% | 0.07% | 0.07% |
| Nov 2025 | 74.4% | 14.9% | 10% | 0.6% | 0.08% | 0.08% |
| Dec 2025 | 73.2% | 18% | 8.1% | 0.49% | 0.1% | 0.11% |
| Jan 2026 | 77.7% | 15.6% | 5.7% | 0.77% | 0.1% | 0.1% |
| Feb 2026 | 76.9% | 15.4% | 6.9% | 0.51% | 0.1% | 0.1% |
| Mar 2026 | 78% | 15.7% | 5.8% | 0.42% | 0.08% | 0.1% |
| Apr 2026 | 78.1% | 15.7% | 5.8% | 0.35% | 0.08% | 0.07% |
| May 2026 | 78.9% | 15.9% | 4.7% | 0.35% | 0.08% | 0.07% |
| Jun 2026 | 79.5% | 16% | 3.9% | 0.43% | 0.1% | 0.07% |
| Jul 2026 | 79.6% | 16% | 3.9% | 0.35% | 0.1% | 0.07% |
| Aug 2026 | 78.9% | 15.9% | 4.7% | 0.35% | 0.1% | 0.07% |
| Sep 2026 | — | — | — | — | — | — |
How has the Beyond Meat and Birds Eye comparison changed over the last 12 months?
3 findings
- Beyond Meat was ahead of Birds Eye in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Beyond Meat’s estimated Share of Search among veggie burger brands worldwide moved from 23.3% to 4.7%, and its estimated monthly branded searches moved from 673K to 110K.
- Across the 11 months ending August 2026, Birds Eye’s estimated Share of Search among veggie burger brands worldwide moved from 0.07% to 0.1%, and its estimated monthly branded searches moved from 1.9K to 2.4K.
How did search popularity change for veggie burger brands worldwide in August 2026?
2 changes
In August 2026, Beyond Meat gained estimated Share of Search among veggie burger brands worldwide, from 3.9% to 4.7%.
Estimated monthly branded searches for Birds Eye worldwide rose 26.3% over 11 measured months, from 1.9K to 2.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Beyond Meat’s and Birds Eye’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Beyond Meat
1 branded search term
- beyond meat
Birds Eye
1 branded search term
- birds eye fish
Put your own brand in this comparison
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