How popular isDr. Praeger's?
In September 2026, people searched for Dr. Praeger's by name about 9,900 times worldwide, a 22.2% increase from the previous year. These searches made up 1.3% of all global veggie burger brand searches, placing Dr. Praeger's seventh out of nine brands. When we asked both ChatGPT and Google AI Overviews about veggie burger brands, Dr. Praeger's appeared in all answers and was the most recommended of the nine.
Dr. Praeger's is the seventh most searched of 9 competitors and the most recommended in AI answers.
ViveraShare of searches 48.5%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Linda McCartneyShare of searches 26.7%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Beyond MeatShare of searches 9.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
Birds EyeShare of searches 8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –- Dr. Praeger'sShare of searches 1.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
Follow Dr. Praeger's and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top veggie burger brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Dr. Praeger's appeared in all four answers. Dr. Praeger's is the most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Dr. Praeger's4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- MorningStar Farms4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Beyond Meat3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Impossible Foods2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Vivera0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Linda McCartney0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Birds Eye0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Richmond0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Quorn0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about veggie burger brands
4 answers
Asked ChatGPT
“Which veggie burger brand should I buy?”
Asked ChatGPT
“What are the best veggie burger brands?”
Asked ChatGPT
“What's the best veggie burger brand for quick weeknight meals?”
Searched Google, AI Overview
“best veggie burgers”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“plant based burgers”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which veggie burger brands compete with Dr. Praeger's?
Share of searches by month for Vivera, Linda McCartney, Beyond Meat, Birds Eye, Dr. Praeger's. The figures are in the table below the chart.
View monthly share of searches table
| Month | Vivera | Linda McCartney | Beyond Meat | Birds Eye | Richmond | Impossible Foods | Dr. Praeger's | Quorn | MorningStar Farms |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.8% | 14.8% | 49% | 4.4% | 1.3% | 1.8% | 0.59% | 0.88% | 0.59% |
| Nov 2025 | 36.1% | 20% | 24.1% | 13.2% | 1.7% | 1.7% | 0.97% | 1.5% | 0.79% |
| Dec 2025 | 40.2% | 27.1% | 18.1% | 8.1% | 2% | 1.6% | 0.88% | 1.1% | 0.88% |
| Jan 2026 | 40.8% | 27.5% | 14.9% | 8.2% | 2% | 2% | 1.3% | 2% | 1.1% |
| Feb 2026 | 37% | 30.5% | 16.6% | 9.1% | 1.8% | 1.8% | 1% | 1.2% | 1% |
| Mar 2026 | 35.7% | 36% | 13.1% | 8.8% | 1.7% | 1.8% | 0.96% | 0.96% | 0.96% |
| Apr 2026 | 44.1% | 24.3% | 16.2% | 8.9% | 1.8% | 1.9% | 0.97% | 0.97% | 0.97% |
| May 2026 | 41.1% | 33.8% | 12.3% | 6.8% | 1.7% | 1.6% | 0.91% | 0.91% | 0.91% |
| Jun 2026 | 43.8% | 29.4% | 10.8% | 7.2% | 1.8% | 2.1% | 1.2% | 1.2% | 2.6% |
| Jul 2026 | 47% | 26% | 11.6% | 7.7% | 1.9% | 1.7% | 1.5% | 1% | 1.5% |
| Aug 2026 | 46.9% | 25.8% | 14% | 6.3% | 1.9% | 1.4% | 1.3% | 1% | 1.3% |
| Sep 2026 | 48.5% | 26.7% | 9.8% | 8% | 1.9% | 1.5% | 1.3% | 1.3% | 1.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.5% | 368K | 0% | +1.6 points | |
| 2, held 2nd | 26.7% | 203K | 0% | +0.9 points | |
| 3, held 3rd | 9.8% | 74K | -32.7% | -4.3 points | |
| 4, held 4th | 8% | 60.5K | +22.2% | +1.7 points | |
| 5, held 5th | 1.9% | 14.4K | -3.1% | 0 points | |
| 6, held 6th | 1.5% | 11K | 0% | 0 points | |
| 7, held 7th | 1.3% | 9.9K | 0% | 0 points | |
| 8, moved from 9th to 8th | 1.3% | 9.9K | +22.2% | +0.3 pointsmoved from 9th to 8th | |
| 9, moved from 8th to 9th | 1.1% | 8.1K | -18.2% | -0.2 pointsmoved from 8th to 9th |
1.
Vivera48.5%
Held 1st. 368K estimated branded searches, 0% vs prior month. Share +1.6 points.
26.7%
Held 2nd. 203K estimated branded searches, 0% vs prior month. Share +0.9 points.
9.8%
Held 3rd. 74K estimated branded searches, -32.7% vs prior month. Share -4.3 points.
8%
Held 4th. 60.5K estimated branded searches, +22.2% vs prior month. Share +1.7 points.
5.
Richmond1.9%
Held 5th. 14.4K estimated branded searches, -3.1% vs prior month. Share 0 points.
1.5%
Held 6th. 11K estimated branded searches, 0% vs prior month. Share 0 points.
1.3%
Held 7th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.
8.
Quorn1.3%
Moved from 9th to 8th. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.3 points.
1.1%
Moved from 8th to 9th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
Compare popularity between Dr. Praeger's and its closest rivals
Every comparison with Dr. Praeger's
8 comparisons
How has branded search demand for Dr. Praeger's changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Dr. Praeger's worldwide rose from 8.1K to 9.9K.
- Across the 12 months ending September 2026, Dr. Praeger's’ share of searches among veggie burger brands worldwide increased from 0.59% to 1.3%.
- Across the 12 months ending September 2026, Dr. Praeger's rose from 8th to 7th among veggie burger brands worldwide.
How did search popularity change for veggie burger brands worldwide in September 2026?
6 changes
In September 2026, Birds Eye gained share of searches among veggie burger brands worldwide, from 6.3% to 8%.
In September 2026, Vivera gained share of searches among veggie burger brands worldwide, from 46.9% to 48.5%.
In September 2026, Linda McCartney gained share of searches among veggie burger brands worldwide, from 25.8% to 26.7%.
In September 2026, Beyond Meat lost share of searches among veggie burger brands worldwide, from 14% to 9.8%.
MorningStar Farms’ share of searches among veggie burger brands worldwide has lost ground for 3 months in a row, from 2.6% to 1.1% in September 2026.
In September 2026, Quorn rose from 9th to 8th among veggie burger brands worldwide.
How are Dr. Praeger's’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Dr. Praeger's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- dr. praegers
Do you work for Dr. Praeger's? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Dr. Praeger's your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.