Brandwave

How popular isBirds Eye in search?

In August 2026, there were an estimated 2.4K branded searches for Birds Eye worldwide which is up 26.3% over the last 11 months. Birds Eye holds 0.1% estimated Share of Search among veggie burger brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Richmond78.9%
  2. Vivera15.9%
  3. Beyond Meat4.7%
  4. Quorn0.35%
  5. Birds Eye0.1%
  6. Linda McCartney0.07%
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Which veggie burger brands compete with Birds Eye?

Birds Eye against veggie burger brands worldwide, by month

Share of Search by month for Richmond, Vivera, Beyond Meat, Birds Eye. The figures are in the table below the chart.

View monthly share of search table
MonthRichmondViveraBeyond MeatQuornBirds EyeLinda McCartney
Oct 202563.4%12.7%23.3%0.42%0.07%0.07%
Nov 202574.4%14.9%10%0.6%0.08%0.08%
Dec 202573.2%18%8.1%0.49%0.1%0.11%
Jan 202677.7%15.6%5.7%0.77%0.1%0.1%
Feb 202676.9%15.4%6.9%0.51%0.1%0.1%
Mar 202678%15.7%5.8%0.42%0.08%0.1%
Apr 202678.1%15.7%5.8%0.35%0.08%0.07%
May 202678.9%15.9%4.7%0.35%0.08%0.07%
Jun 202679.5%16%3.9%0.43%0.1%0.07%
Jul 202679.6%16%3.9%0.35%0.1%0.07%
Aug 202678.9%15.9%4.7%0.35%0.1%0.07%
Sep 2026——————

  1. 1.Richmond

    78.9%

    Held 1st. 1.8M estimated branded searches, +22% vs prior month. Share -0.7 points.

  2. 2.Vivera

    15.9%

    Held 2nd. 368K estimated branded searches, +22.3% vs prior month. Share -0.1 points.

  3. 3.Beyond Meat

    4.7%

    Held 3rd. 110K estimated branded searches, +48.6% vs prior month. Share +0.8 points.

  4. 4.Quorn

    0.35%

    Held 4th. 8.1K estimated branded searches, +22.7% vs prior month. Share 0 points.

  5. 5.Birds Eye

    0.1%

    Held 5th. 2.4K estimated branded searches, +26.3% vs prior month. Share 0 points.

  6. 6.Linda McCartney

    0.07%

    Held 6th. 1.6K estimated branded searches, +23.1% vs prior month. Share 0 points.

Compare search popularity between Birds Eye and its closest rivals

How has branded search demand for Birds Eye changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Birds Eye worldwide rose from 1.9K to 2.4K.
  • Across the 11 months ending August 2026, Birds Eye’s estimated Share of Search among veggie burger brands worldwide held steady, from 0.07% to 0.1%.

How did search popularity change for veggie burger brands worldwide in August 2026?

  1. In August 2026, Beyond Meat gained estimated Share of Search among veggie burger brands worldwide, from 3.9% to 4.7%.

  2. In August 2026, Richmond lost estimated Share of Search among veggie burger brands worldwide, from 79.6% to 78.9%.

  3. Estimated monthly branded searches for Birds Eye worldwide rose 26.3% over 11 measured months, from 1.9K to 2.4K in August 2026.

  4. Estimated monthly branded searches for Quorn worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026.

  5. Estimated monthly branded searches for Linda McCartney worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026.

Where does Birds Eye compete?

Birds Eye is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Fish finger brands4th of 60.01%Show ranking
Veggie burger brands5th of 60.1%Shown above
Frozen vegetable brands4th of 60.18%Show ranking
Frozen meals6th of 61.5%Show ranking

How is Birds Eye measured?

Brandwave collects information about searches that people make online using Birds Eye’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • birds eye fish

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How the Brand Demand Index is measured

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