How popular isBirds Eye in search?
In August 2026, there were an estimated 51.9K branded searches for Birds Eye worldwide which is down 16.8% over the last 11 months. Birds Eye holds 1.9% estimated Share of Search among veggie burger brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Richmond66%Linda McCartney14.6%
Vivera13.3%
Beyond Meat4%
Birds Eye1.9%
Quorn0.29%
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Which veggie burger brands compete with Birds Eye?
Share of Search by month for Richmond, Linda McCartney, Vivera, Beyond Meat, Birds Eye. The figures are in the table below the chart.
View monthly share of search table
| Month | Richmond | Linda McCartney | Vivera | Beyond Meat | Birds Eye | Quorn |
|---|---|---|---|---|---|---|
| Oct 2025 | 54.6% | 12.1% | 11% | 20.1% | 1.9% | 0.36% |
| Nov 2025 | 61% | 13.5% | 12.2% | 8.2% | 4.5% | 0.49% |
| Dec 2025 | 57.3% | 19% | 14.1% | 6.3% | 2.9% | 0.38% |
| Jan 2026 | 62.7% | 16.9% | 12.6% | 4.6% | 2.6% | 0.62% |
| Feb 2026 | 59.6% | 19.6% | 12% | 5.4% | 3% | 0.39% |
| Mar 2026 | 57.7% | 23.3% | 11.6% | 4.3% | 2.9% | 0.31% |
| Apr 2026 | 64.9% | 14.3% | 13% | 4.8% | 2.7% | 0.29% |
| May 2026 | 61.4% | 20.2% | 12.3% | 3.7% | 2.1% | 0.27% |
| Jun 2026 | 64.2% | 17.3% | 12.9% | 3.2% | 2.2% | 0.35% |
| Jul 2026 | 66.2% | 14.6% | 13.3% | 3.3% | 2.3% | 0.29% |
| Aug 2026 | 66% | 14.6% | 13.3% | 4% | 1.9% | 0.29% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 66% | 1.8M | +22% | -0.2 points | |
| 2, held 2nd | 14.6% | 404K | +21.8% | -0.1 points | |
| 3, held 3rd | 13.3% | 368K | +22.3% | 0 points | |
| 4, held 4th | 4% | 110K | +48.6% | +0.7 points | |
| 5, held 5th | 1.9% | 51.9K | +0.97% | -0.4 points | |
| 6, held 6th | 0.29% | 8.1K | +22.7% | 0 points |
1.
Richmond66%
Held 1st. 1.8M estimated branded searches, +22% vs prior month. Share -0.2 points.
14.6%
Held 2nd. 404K estimated branded searches, +21.8% vs prior month. Share -0.1 points.
3.
Vivera13.3%
Held 3rd. 368K estimated branded searches, +22.3% vs prior month. Share 0 points.
4%
Held 4th. 110K estimated branded searches, +48.6% vs prior month. Share +0.7 points.
1.9%
Held 5th. 51.9K estimated branded searches, +0.97% vs prior month. Share -0.4 points.
6.
Quorn0.29%
Held 6th. 8.1K estimated branded searches, +22.7% vs prior month. Share 0 points.
Compare search popularity between Birds Eye and its closest rivals
Every comparison with Birds Eye
18 comparisons
- Beyond Meat vs Birds Eye
- Birds Eye vs Green Giant
- Birds Eye vs Linda McCartney
- Birds Eye vs McCain
- Birds Eye vs Pinguin
- Birds Eye vs Richmond
- Birds Eye vs Sainsbury's
- Birds Eye vs Tesco
- Birds Eye vs Vivera
- Birds Eye vs Weight Watchers
- Birds Eye vs Lean Cuisine
- Birds Eye vs Healthy Choice
- Birds Eye vs Young's
- Amy's vs Birds Eye
- Aviko vs Birds Eye
- Birds Eye vs Quorn
- Arctic Gardens vs Birds Eye
- Birds Eye vs Findus
How has branded search demand for Birds Eye changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Birds Eye worldwide fell from 62.4K to 51.9K.
- Across the 11 months ending August 2026, Birds Eye’s estimated Share of Search among veggie burger brands worldwide peaked at 4.5% in November 2025 and was lowest at 1.9% in October 2025.
How did search popularity change for veggie burger brands worldwide in August 2026?
4 changes
In August 2026, Beyond Meat gained estimated Share of Search among veggie burger brands worldwide, from 3.3% to 4%.
Linda McCartney’s estimated Share of Search among veggie burger brands worldwide has lost ground for 3 months in a row, from 20.2% to 14.6% in August 2026.
Estimated monthly branded searches for Quorn worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026.
Estimated monthly branded searches for Birds Eye worldwide fell 16.8% over 11 measured months, from 62.4K to 51.9K in August 2026.
Where does Birds Eye compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Fish finger brands | 4th of 6 | 0.31% | Show ranking |
| Veggie burger brands | 5th of 6 | 1.9% | Shown above |
| Frozen vegetable brands | 4th of 6 | 3.6% | Show ranking |
| Frozen meals | 3rd of 6 | 5.5% | Show ranking |
How is Birds Eye measured?
Brandwave collects information about searches that people make online using Birds Eye’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- birds eye
- birds eye fish
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