Birds Eye vs Healthy Choice:Which is more popular by branded search?
In August 2026, Healthy Choice had more branded searches than Birds Eye among frozen meals worldwide. Healthy Choice was estimated to have 5.4K branded searches compared to Birds Eye’s 2.4K, and held a 3.4% Share of Search versus Birds Eye’s 1.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Birds Eye or Healthy Choice?
Compare the frozen meals people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Healthy Choice, Birds Eye. The figures are in the table below the chart.
View monthly share of search table
| Month | McCain | Amy's | Lean Cuisine | Weight Watchers | Healthy Choice | Birds Eye |
|---|---|---|---|---|---|---|
| Oct 2025 | 74.3% | 10% | 8.1% | 3.6% | 3% | 1% |
| Nov 2025 | 77.4% | 10.4% | 5.7% | 3.1% | 2.5% | 0.92% |
| Dec 2025 | 73.6% | 12.1% | 6.6% | 3.6% | 2.9% | 1.1% |
| Jan 2026 | 68.4% | 11.2% | 9.2% | 6.1% | 4.1% | 0.96% |
| Feb 2026 | 72.6% | 9.7% | 8% | 4.4% | 4.4% | 1% |
| Mar 2026 | 72.2% | 11.9% | 7.9% | 3.5% | 3.5% | 1% |
| Apr 2026 | 67.4% | 16.6% | 7.4% | 4% | 3.3% | 1.2% |
| May 2026 | 74.1% | 12.2% | 6.6% | 3.6% | 2.4% | 1% |
| Jun 2026 | 71.9% | 11.8% | 7.9% | 3.5% | 3.5% | 1.2% |
| Jul 2026 | 70.1% | 14.1% | 7.7% | 3.4% | 3.4% | 1.2% |
| Aug 2026 | 69.9% | 11.5% | 9.4% | 4.2% | 3.4% | 1.5% |
| Sep 2026 | — | — | — | — | — | — |
How has the Birds Eye and Healthy Choice comparison changed over the last 12 months?
3 findings
- Healthy Choice was ahead of Birds Eye in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Birds Eye’s estimated Share of Search among frozen meals worldwide moved from 1% to 1.5%, and its estimated monthly branded searches moved from 1.9K to 2.4K.
- Across the 11 months ending August 2026, Healthy Choice’s estimated Share of Search among frozen meals worldwide moved from 3% to 3.4%, and its estimated monthly branded searches held steady at 5.4K.
How did search popularity change for frozen meals worldwide in August 2026?
2 changes
In August 2026, Weight Watchers overtook Healthy Choice to rank 4th among frozen meals worldwide, at 4.2%.
Estimated monthly branded searches for Birds Eye worldwide rose 26.3% over 11 measured months, from 1.9K to 2.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Birds Eye’s and Healthy Choice’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Birds Eye
1 branded search term
- birds eye fish
Healthy Choice
1 branded search term
- healthy choice meals
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.