How popular isAmy's in search?
In August 2026, there were an estimated 19K branded searches for Amy's worldwide which held steady over the last 11 months. Amy's holds 2% estimated Share of Search among frozen meals worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Weight Watchers71.8%
- McCain11.6%
Birds Eye5.5%
Lean Cuisine5.1%
Healthy Choice4.1%
Amy's2%
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Which frozen meals compete with Amy's?
Share of Search by month for Weight Watchers, McCain, Birds Eye, Lean Cuisine, Healthy Choice, Amy's. The figures are in the table below the chart.
View monthly share of search table
| Month | Weight Watchers | McCain | Birds Eye | Lean Cuisine | Healthy Choice | Amy's |
|---|---|---|---|---|---|---|
| Oct 2025 | 60.6% | 17.9% | 8.3% | 6.4% | 4.3% | 2.6% |
| Nov 2025 | 52.8% | 19.1% | 15.8% | 5.2% | 4.5% | 2.7% |
| Dec 2025 | 64.5% | 15.6% | 8.8% | 4.5% | 3.8% | 2.7% |
| Jan 2026 | 75.9% | 10.1% | 4.7% | 4.4% | 3.1% | 1.8% |
| Feb 2026 | 64.1% | 15.5% | 8.7% | 5.5% | 4.1% | 2.2% |
| Mar 2026 | 67.2% | 13.3% | 9.1% | 4.7% | 3.3% | 2.3% |
| Apr 2026 | 74% | 9.8% | 6.8% | 4% | 2.9% | 2.5% |
| May 2026 | 80.8% | 8.9% | 4.1% | 2.6% | 2.1% | 1.5% |
| Jun 2026 | 72.9% | 11.8% | 5.5% | 4.2% | 3.5% | 2% |
| Jul 2026 | 72.6% | 11.8% | 5.5% | 4.2% | 3.5% | 2.5% |
| Aug 2026 | 71.8% | 11.6% | 5.5% | 5.1% | 4.1% | 2% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 71.8% | 680K | +0.18% | -0.8 points | |
| 2, held 2nd | 11.6% | 110K | 0% | -0.2 points | |
| 3, held 3rd | 5.5% | 51.9K | +0.97% | 0 points | |
| 4, held 4th | 5.1% | 47.9K | +22.2% | +0.9 points | |
| 5, held 5th | 4.1% | 38.7K | +18.3% | +0.6 points | |
| 6, held 6th | 2% | 19K | -17.8% | -0.5 points |
71.8%
Held 1st. 680K estimated branded searches, +0.18% vs prior month. Share -0.8 points.
2.McCain
11.6%
Held 2nd. 110K estimated branded searches, 0% vs prior month. Share -0.2 points.
5.5%
Held 3rd. 51.9K estimated branded searches, +0.97% vs prior month. Share 0 points.
5.1%
Held 4th. 47.9K estimated branded searches, +22.2% vs prior month. Share +0.9 points.
4.1%
Held 5th. 38.7K estimated branded searches, +18.3% vs prior month. Share +0.6 points.
6.
Amy's2%
Held 6th. 19K estimated branded searches, -17.8% vs prior month. Share -0.5 points.
Compare search popularity between Amy's and its closest rivals
How has branded search demand for Amy's changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Amy's worldwide held steady, from 19.4K to 19K.
- Across the 11 months ending August 2026, Amy's’ estimated Share of Search among frozen meals worldwide decreased from 2.6% to 2%.
- Across the 11 months ending August 2026, Amy's’ estimated Share of Search among frozen meals worldwide peaked at 2.7% in December 2025 and was lowest at 1.5% in May 2026.
How did search popularity change for frozen meals worldwide in August 2026?
5 changes
In August 2026, Lean Cuisine gained estimated Share of Search among frozen meals worldwide, from 4.2% to 5.1%.
In August 2026, Healthy Choice gained estimated Share of Search among frozen meals worldwide, from 3.5% to 4.1%.
In August 2026, Weight Watchers lost estimated Share of Search among frozen meals worldwide, from 72.6% to 71.8%.
Estimated monthly branded searches for McCain worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.
Estimated monthly branded searches for Birds Eye worldwide fell 16.8% over 11 measured months, from 62.4K to 51.9K in August 2026.
Where does Amy's compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Soup brands | 5th of 7 | 0.45% | Show ranking |
| Frozen meals | 6th of 6 | 2% | Shown above |
How is Amy's measured?
Brandwave collects information about searches that people make online using Amy's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- amy s
- amys kitchen
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Is Amy's your brand?
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