Amy's vs Healthy Choice:Which is searched more?
In August 2026, Healthy Choice had more branded searches than Amy's among frozen meals worldwide. Healthy Choice was estimated to have 38.7K branded searches compared to Amy's’ 19K, and held a 4.1% Share of Search versus Amy's’ 2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Amy's or Healthy Choice?
Compare the frozen meals people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Healthy Choice, Amy's. The figures are in the table below the chart.
View monthly share of search table
| Month | Healthy Choice | Amy's |
|---|---|---|
| Oct 2025 | 4.3% | 2.6% |
| Nov 2025 | 4.5% | 2.7% |
| Dec 2025 | 3.8% | 2.7% |
| Jan 2026 | 3.1% | 1.8% |
| Feb 2026 | 4.1% | 2.2% |
| Mar 2026 | 3.3% | 2.3% |
| Apr 2026 | 2.9% | 2.5% |
| May 2026 | 2.1% | 1.5% |
| Jun 2026 | 3.5% | 2% |
| Jul 2026 | 3.5% | 2.5% |
| Aug 2026 | 4.1% | 2% |
| Sep 2026 | — | — |
How has the Amy's and Healthy Choice comparison changed over the last 12 months?
3 findings
- Healthy Choice was ahead of Amy's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Amy's’ estimated Share of Search among frozen meals worldwide moved from 2.6% to 2%, and its estimated monthly branded searches moved from 19.4K to 19K.
- Across the 11 months ending August 2026, Healthy Choice’s estimated Share of Search among frozen meals worldwide moved from 4.3% to 4.1%, and its estimated monthly branded searches moved from 32.5K to 38.7K.
How did search popularity change for frozen meals worldwide in August 2026?
1 change
In August 2026, Healthy Choice gained estimated Share of Search among frozen meals worldwide, from 3.5% to 4.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Amy's’ and Healthy Choice’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amy's
2 branded search terms
- amy s
- amys kitchen
Healthy Choice
3 branded search terms
- healthy choice
- healthy choice meals
- healthychoice
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