Brandwave

Frozen meals:Which brands are most popular in search?

In August 2026, McCain was the most searched among frozen meals worldwide, with an estimated 110K branded searches and 69.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. McCain69.9%
  2. Amy's11.5%
  3. Lean Cuisine9.4%
  4. Weight Watchers4.2%
  5. Healthy Choice3.4%
  6. Birds Eye1.5%

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Share of SearchLeaderboard

Compare the frozen meals people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among frozen meals worldwide, by month

Share of Search by month for McCain, Amy's, Lean Cuisine, Weight Watchers, Healthy Choice. The figures are in the table below the chart.

View monthly share of search table
MonthMcCainAmy'sLean CuisineWeight WatchersHealthy ChoiceBirds Eye
Oct 202574.3%10%8.1%3.6%3%1%
Nov 202577.4%10.4%5.7%3.1%2.5%0.92%
Dec 202573.6%12.1%6.6%3.6%2.9%1.1%
Jan 202668.4%11.2%9.2%6.1%4.1%0.96%
Feb 202672.6%9.7%8%4.4%4.4%1%
Mar 202672.2%11.9%7.9%3.5%3.5%1%
Apr 202667.4%16.6%7.4%4%3.3%1.2%
May 202674.1%12.2%6.6%3.6%2.4%1%
Jun 202671.9%11.8%7.9%3.5%3.5%1.2%
Jul 202670.1%14.1%7.7%3.4%3.4%1.2%
Aug 202669.9%11.5%9.4%4.2%3.4%1.5%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.McCain

    69.9%

    Held 1st. 110K estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.Amy's

    11.5%

    Held 2nd. 18.1K estimated branded searches, -18.5% vs prior month. Share -2.6 points.

  3. 3.Lean Cuisine

    9.4%

    Held 3rd. 14.8K estimated branded searches, +22.3% vs prior month. Share +1.7 points.

  4. 4.Weight Watchers

    4.2%

    Moved from 5th to 4th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.8 points.

  5. 5.Healthy Choice

    3.4%

    Moved from 4th to 5th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Birds Eye

    1.5%

    Held 6th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.3 points.

Compare search popularity between leading brands

Which brand is most popular in search among frozen meals worldwide?

In August 2026, McCain was the most searched among frozen meals worldwide, with an estimated 110K branded searches and 69.9% estimated Share of Search within this set. Amy's is in 2nd place, 58.4 percentage points behind at 11.5% Share of Search.

Global frozen meals, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
McCain74.3% → 69.9%77.4%Nov 202567.4%Apr 20261st
Amy's10% → 11.5%16.6%Apr 20269.7%Feb 20262nd
Lean Cuisine8.1% → 9.4%9.4%Aug 20265.7%Nov 20253rd
Weight Watchers3.6% → 4.2%6.1%Jan 20263.1%Nov 20254th
Healthy Choice3% → 3.4%4.4%Feb 20262.4%May 20265th
Birds Eye1% → 1.5%1.5%Aug 20260.92%Nov 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, McCain’s estimated Share of Search among frozen meals worldwide decreased from 74.3% to 69.9%.
  • Across the 11 months ending August 2026, Amy's’ estimated Share of Search among frozen meals worldwide increased from 10% to 11.5%.
  • Across the 11 months ending August 2026, Lean Cuisine’s estimated Share of Search among frozen meals worldwide increased from 8.1% to 9.4%.
  • Across the 11 months ending August 2026, Weight Watchers’ estimated Share of Search among frozen meals worldwide increased from 3.6% to 4.2%.
  • Across the 11 months ending August 2026, McCain’s estimated Share of Search among frozen meals worldwide peaked at 77.4% in November 2025 and was lowest at 67.4% in April 2026.
  • Across the 11 months ending August 2026, Amy's’ estimated Share of Search among frozen meals worldwide peaked at 16.6% in April 2026 and was lowest at 9.7% in February 2026.
  • Across the 11 months ending August 2026, Lean Cuisine’s estimated Share of Search among frozen meals worldwide peaked at 9.4% in August 2026 and was lowest at 5.7% in November 2025.
  • Across the 11 months ending August 2026, Weight Watchers’ estimated Share of Search among frozen meals worldwide peaked at 6.1% in January 2026 and was lowest at 3.1% in November 2025.
  • Across the 11 months ending August 2026, Healthy Choice’s estimated Share of Search among frozen meals worldwide peaked at 4.4% in February 2026 and was lowest at 2.4% in May 2026.
  • Across the 11 months ending August 2026, Healthy Choice and Birds Eye held steady: their estimated Share of Search among frozen meals worldwide each moved less than 0.5 percentage points.

How did search popularity change for frozen meals worldwide in August 2026?

  1. In August 2026, Weight Watchers overtook Healthy Choice to rank 4th among frozen meals worldwide, at 4.2%.

  2. In August 2026, Lean Cuisine gained estimated Share of Search among frozen meals worldwide, from 7.7% to 9.4%.

  3. In August 2026, Amy's lost estimated Share of Search among frozen meals worldwide, from 14.1% to 11.5%.

  4. McCain’s estimated Share of Search among frozen meals worldwide has lost ground for 3 months in a row, from 74.1% to 69.9% in August 2026.

  5. Estimated monthly branded searches for Birds Eye worldwide rose 26.3% over 11 measured months, from 1.9K to 2.4K in August 2026.

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