Brandwave

How popular isBirds Eye in search?

In August 2026, there were an estimated 2.4K branded searches for Birds Eye worldwide which is up 26.3% over the last 11 months. Birds Eye holds 1.5% estimated Share of Search among frozen meals worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. McCain69.9%
  2. Amy's11.5%
  3. Lean Cuisine9.4%
  4. Weight Watchers4.2%
  5. Healthy Choice3.4%
  6. Birds Eye1.5%
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Which frozen meals compete with Birds Eye?

Birds Eye against frozen meals worldwide, by month

Share of Search by month for McCain, Amy's, Lean Cuisine, Weight Watchers, Healthy Choice, Birds Eye. The figures are in the table below the chart.

View monthly share of search table
MonthMcCainAmy'sLean CuisineWeight WatchersHealthy ChoiceBirds Eye
Oct 202574.3%10%8.1%3.6%3%1%
Nov 202577.4%10.4%5.7%3.1%2.5%0.92%
Dec 202573.6%12.1%6.6%3.6%2.9%1.1%
Jan 202668.4%11.2%9.2%6.1%4.1%0.96%
Feb 202672.6%9.7%8%4.4%4.4%1%
Mar 202672.2%11.9%7.9%3.5%3.5%1%
Apr 202667.4%16.6%7.4%4%3.3%1.2%
May 202674.1%12.2%6.6%3.6%2.4%1%
Jun 202671.9%11.8%7.9%3.5%3.5%1.2%
Jul 202670.1%14.1%7.7%3.4%3.4%1.2%
Aug 202669.9%11.5%9.4%4.2%3.4%1.5%
Sep 2026——————

  1. 1.McCain

    69.9%

    Held 1st. 110K estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.Amy's

    11.5%

    Held 2nd. 18.1K estimated branded searches, -18.5% vs prior month. Share -2.6 points.

  3. 3.Lean Cuisine

    9.4%

    Held 3rd. 14.8K estimated branded searches, +22.3% vs prior month. Share +1.7 points.

  4. 4.Weight Watchers

    4.2%

    Moved from 5th to 4th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.8 points.

  5. 5.Healthy Choice

    3.4%

    Moved from 4th to 5th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Birds Eye

    1.5%

    Held 6th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.3 points.

Compare search popularity between Birds Eye and its closest rivals

How has branded search demand for Birds Eye changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Birds Eye worldwide rose from 1.9K to 2.4K.
  • Across the 11 months ending August 2026, Birds Eye’s estimated Share of Search among frozen meals worldwide held steady, from 1% to 1.5%.

How did search popularity change for frozen meals worldwide in August 2026?

  1. In August 2026, Weight Watchers overtook Healthy Choice to rank 4th among frozen meals worldwide, at 4.2%.

  2. In August 2026, Lean Cuisine gained estimated Share of Search among frozen meals worldwide, from 7.7% to 9.4%.

  3. In August 2026, Amy's lost estimated Share of Search among frozen meals worldwide, from 14.1% to 11.5%.

  4. McCain’s estimated Share of Search among frozen meals worldwide has lost ground for 3 months in a row, from 74.1% to 69.9% in August 2026.

  5. Estimated monthly branded searches for Birds Eye worldwide rose 26.3% over 11 measured months, from 1.9K to 2.4K in August 2026.

Where does Birds Eye compete?

Birds Eye is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Fish finger brands4th of 60.01%Show ranking
Veggie burger brands5th of 60.1%Show ranking
Frozen vegetable brands4th of 60.18%Show ranking
Frozen meals6th of 61.5%Shown above

How is Birds Eye measured?

Brandwave collects information about searches that people make online using Birds Eye’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • birds eye fish

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How the Brand Demand Index is measured

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