Brandwave

Fish finger brands:Which brands are most popular in search?

In August 2026, Sainsbury's was the most searched among fish finger brands worldwide, with an estimated 9.1M branded searches and 54.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Sainsbury's54.6%
  2. Tesco44.7%
  3. McCain0.66%
  4. Birds Eye0.01%
  5. Young's<0.01%
  6. Findus<0.01%

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Share of SearchLeaderboard

Compare the fish finger brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among fish finger brands worldwide, by month

Share of Search by month for Sainsbury's, Tesco. The figures are in the table below the chart.

View monthly share of search table
MonthSainsbury'sTescoMcCainBirds EyeYoung'sFindus
Oct 202554.5%44.6%0.81%0.01%<0.01%<0.01%
Nov 202549.6%49.6%0.73%<0.01%<0.01%<0.01%
Dec 202549.7%49.7%0.49%<0.01%<0.01%<0.01%
Jan 202654.5%44.6%0.81%0.01%<0.01%<0.01%
Feb 202654.4%44.5%0.98%0.01%<0.01%<0.01%
Mar 202654.5%44.6%0.81%0.01%<0.01%<0.01%
Apr 202654.6%44.7%0.66%0.01%<0.01%<0.01%
May 202654.5%44.6%0.81%0.01%<0.01%<0.01%
Jun 202659.5%39.8%0.72%0.01%<0.01%<0.01%
Jul 202654.6%44.7%0.66%0.01%<0.01%<0.01%
Aug 202654.6%44.7%0.66%0.01%<0.01%<0.01%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Sainsbury's

    54.6%

    Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Tesco

    44.7%

    Held 2nd. 7.5M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.McCain

    0.66%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Birds Eye

    0.01%

    Held 4th. 2.4K estimated branded searches, +26.3% vs prior month. Share 0 points.

  5. 5.Young's

    <0.01%

    Held 5th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Findus

    <0.01%

    Held 6th. 390 estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among fish finger brands worldwide?

In August 2026, Sainsbury's was the most searched among fish finger brands worldwide, with an estimated 9.1M branded searches and 54.6% estimated Share of Search within this set. Tesco is in 2nd place, 9.9 percentage points behind at 44.7% Share of Search.

Global fish finger brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Sainsbury's54.5% → 54.6%59.5%Jun 202649.6%Nov 20251st
Tesco44.6% → 44.7%49.7%Dec 202539.8%Jun 20262nd
McCain0.81% → 0.66%0.98%Feb 20260.49%Dec 20253rd
Birds Eye0.01%0.01%Aug 2026<0.01%Dec 20254th
Young's<0.01%<0.01%Feb 2026<0.01%Dec 20255th
Findus<0.01%<0.01%Jul 2026<0.01%Dec 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Sainsbury's’ estimated Share of Search among fish finger brands worldwide peaked at 59.5% in June 2026 and was lowest at 49.6% in November 2025.
  • Across the 11 months ending August 2026, Tesco’s estimated Share of Search among fish finger brands worldwide peaked at 49.7% in December 2025 and was lowest at 39.8% in June 2026.
  • Across the 11 months ending August 2026, Sainsbury's, Tesco, McCain, Birds Eye, Young's and Findus held steady: their estimated Share of Search among fish finger brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for fish finger brands worldwide in August 2026?

  1. Estimated monthly branded searches for Birds Eye worldwide rose 26.3% over 11 measured months, from 1.9K to 2.4K in August 2026.

  2. Estimated monthly branded searches for Findus worldwide rose 21.9% over 11 measured months, from 320 to 390 in August 2026.

  3. Estimated monthly branded searches for Young's worldwide rose 13.6% over 11 measured months, from 880 to 1K in August 2026.

  4. Estimated monthly branded searches for McCain worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.

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