Brandwave

How popular isBirds Eye in search?

In August 2026, there were an estimated 2.4K branded searches for Birds Eye worldwide which is up 26.3% over the last 11 months. Birds Eye holds 0.01% estimated Share of Search among fish finger brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Sainsbury's54.6%
  2. Tesco44.7%
  3. McCain0.66%
  4. Birds Eye0.01%
  5. Young's<0.01%
  6. Findus<0.01%
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Which fish finger brands compete with Birds Eye?

Birds Eye against fish finger brands worldwide, by month

Share of Search by month for Sainsbury's, Tesco, Birds Eye. The figures are in the table below the chart.

View monthly share of search table
MonthSainsbury'sTescoMcCainBirds EyeYoung'sFindus
Oct 202554.5%44.6%0.81%0.01%<0.01%<0.01%
Nov 202549.6%49.6%0.73%<0.01%<0.01%<0.01%
Dec 202549.7%49.7%0.49%<0.01%<0.01%<0.01%
Jan 202654.5%44.6%0.81%0.01%<0.01%<0.01%
Feb 202654.4%44.5%0.98%0.01%<0.01%<0.01%
Mar 202654.5%44.6%0.81%0.01%<0.01%<0.01%
Apr 202654.6%44.7%0.66%0.01%<0.01%<0.01%
May 202654.5%44.6%0.81%0.01%<0.01%<0.01%
Jun 202659.5%39.8%0.72%0.01%<0.01%<0.01%
Jul 202654.6%44.7%0.66%0.01%<0.01%<0.01%
Aug 202654.6%44.7%0.66%0.01%<0.01%<0.01%
Sep 2026——————

  1. 1.Sainsbury's

    54.6%

    Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Tesco

    44.7%

    Held 2nd. 7.5M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.McCain

    0.66%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Birds Eye

    0.01%

    Held 4th. 2.4K estimated branded searches, +26.3% vs prior month. Share 0 points.

  5. 5.Young's

    <0.01%

    Held 5th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Findus

    <0.01%

    Held 6th. 390 estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare search popularity between Birds Eye and its closest rivals

How has branded search demand for Birds Eye changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Birds Eye worldwide rose from 1.9K to 2.4K.
  • Across the 11 months ending August 2026, Birds Eye’s estimated Share of Search among fish finger brands worldwide held steady at 0.01%.

How did search popularity change for fish finger brands worldwide in August 2026?

  1. Estimated monthly branded searches for Birds Eye worldwide rose 26.3% over 11 measured months, from 1.9K to 2.4K in August 2026.

  2. Estimated monthly branded searches for Findus worldwide rose 21.9% over 11 measured months, from 320 to 390 in August 2026.

  3. Estimated monthly branded searches for Young's worldwide rose 13.6% over 11 measured months, from 880 to 1K in August 2026.

  4. Estimated monthly branded searches for McCain worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.

Where does Birds Eye compete?

Birds Eye is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Fish finger brands4th of 60.01%Shown above
Veggie burger brands5th of 60.1%Show ranking
Frozen vegetable brands4th of 60.18%Show ranking
Frozen meals6th of 61.5%Show ranking

How is Birds Eye measured?

Brandwave collects information about searches that people make online using Birds Eye’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • birds eye fish

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How the Brand Demand Index is measured

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