Birds Eye vs Green Giant:Which is searched more?
In August 2026, Green Giant had more branded searches than Birds Eye among frozen vegetable brands worldwide. Green Giant was estimated to have 62.4K branded searches compared to Birds Eye’s 51.9K, and held a 4.3% Share of Search versus Birds Eye’s 3.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Birds Eye or Green Giant?
Compare the frozen vegetable brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Green Giant, Birds Eye. The figures are in the table below the chart.
View monthly share of search table
| Month | Green Giant | Birds Eye |
|---|---|---|
| Oct 2025 | 2% | 2.5% |
| Nov 2025 | 2% | 4.4% |
| Dec 2025 | 1.7% | 2.1% |
| Jan 2026 | 1.7% | 1.7% |
| Feb 2026 | 3% | 3% |
| Mar 2026 | 3% | 3% |
| Apr 2026 | 2.1% | 1.7% |
| May 2026 | 5.1% | 3.5% |
| Jun 2026 | 4.3% | 3.5% |
| Jul 2026 | 3.6% | 3.6% |
| Aug 2026 | 4.3% | 3.6% |
| Sep 2026 | — | — |
How has the Birds Eye and Green Giant comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Green Giant took it in April 2026.
- Across the 11 months ending August 2026, Birds Eye’s estimated Share of Search among frozen vegetable brands worldwide moved from 2.5% to 3.6%, and its estimated monthly branded searches moved from 62.4K to 51.9K.
- Across the 11 months ending August 2026, Green Giant’s estimated Share of Search among frozen vegetable brands worldwide moved from 2% to 4.3%, and its estimated monthly branded searches moved from 51.1K to 62.4K.
How did search popularity change for frozen vegetable brands worldwide in August 2026?
2 changes
In August 2026, Green Giant gained estimated Share of Search among frozen vegetable brands worldwide, from 3.6% to 4.3%.
Estimated monthly branded searches for Birds Eye worldwide fell 16.8% over 11 measured months, from 62.4K to 51.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Birds Eye’s and Green Giant’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Birds Eye
2 branded search terms
- birds eye
- birds eye fish
Green Giant
2 branded search terms
- green giant
- green giant veg
Put your own brand in this comparison
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