Brandwave

How popular isMcCain in search?

In August 2026, there were an estimated 110K branded searches for McCain worldwide which is down 18.5% over the last 11 months. McCain holds 8.2% estimated Share of Search among frozen vegetable brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Pinguin90.5%
  2. McCain8.2%
  3. Aviko0.9%
  4. Birds Eye0.18%
  5. Green Giant0.14%
  6. Arctic Gardens0.12%
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Which frozen vegetable brands compete with McCain?

McCain against frozen vegetable brands worldwide, by month

Share of Search by month for Pinguin, McCain. The figures are in the table below the chart.

View monthly share of search table
MonthPinguinMcCainAvikoBirds EyeGreen GiantArctic Gardens
Oct 202593.4%5.6%0.75%0.08%0.07%0.07%
Nov 202593.5%5.6%0.62%0.07%0.1%0.07%
Dec 202595.4%3.8%0.63%0.06%0.05%0.06%
Jan 202695.6%3.9%0.42%0.05%0.04%0.05%
Feb 202693.5%5.6%0.62%0.08%0.07%0.07%
Mar 202694.5%4.7%0.62%0.07%0.06%0.06%
Apr 202696.9%2.6%0.35%0.05%0.04%0.03%
May 202690.7%8.2%0.89%0.11%0.1%0.08%
Jun 202690.3%8.1%1.1%0.14%0.18%0.1%
Jul 202690.5%8.2%0.9%0.14%0.18%0.1%
Aug 202690.5%8.2%0.9%0.18%0.14%0.12%
Sep 2026——————

  1. 1.Pinguin

    90.5%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.McCain

    8.2%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Aviko

    0.9%

    Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Birds Eye

    0.18%

    Moved from 5th to 4th. 2.4K estimated branded searches, +26.3% vs prior month. Share 0 points.

  5. 5.Green Giant

    0.14%

    Moved from 4th to 5th. 1.9K estimated branded searches, -20.8% vs prior month. Share 0 points.

  6. 6.Arctic Gardens

    0.12%

    Held 6th. 1.6K estimated branded searches, +23.1% vs prior month. Share 0 points.

Compare search popularity between McCain and its closest rivals

How has branded search demand for McCain changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for McCain worldwide fell from 135K to 110K.
  • Across the 11 months ending August 2026, McCain’s estimated Share of Search among frozen vegetable brands worldwide increased from 5.6% to 8.2%.
  • Across the 11 months ending August 2026, McCain’s estimated Share of Search among frozen vegetable brands worldwide peaked at 8.2% in July 2026 and was lowest at 2.6% in April 2026.

How did search popularity change for frozen vegetable brands worldwide in August 2026?

  1. In August 2026, Birds Eye rose from 5th to 4th among frozen vegetable brands worldwide.

  2. In August 2026, Green Giant fell from 4th to 5th among frozen vegetable brands worldwide.

  3. Estimated monthly branded searches for Pinguin worldwide fell 45.5% over 11 measured months, from 2.2M to 1.2M in August 2026.

  4. Estimated monthly branded searches for Aviko worldwide fell 33.1% over 11 measured months, from 18.1K to 12.1K in August 2026.

  5. Estimated monthly branded searches for McCain worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.

Where does McCain compete?

McCain is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Fish finger brands3rd of 60.66%Show ranking
Frozen vegetable brands2nd of 68.2%Shown above
Frozen pizza brands1st of 628.9%Show ranking
Frozen meals1st of 669.9%Show ranking

How is McCain measured?

Brandwave collects information about searches that people make online using McCain’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • mccain

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How the Brand Demand Index is measured

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