McCain vs Young's:Which is more popular by branded search?
In August 2026, McCain had more branded searches than Young's among fish finger brands worldwide. McCain was estimated to have 110K branded searches compared to Young's’ 1K, and held a 0.66% Share of Search versus Young's’ <0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, McCain or Young's?
Compare the fish finger brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for McCain, Young's. The figures are in the table below the chart.
View monthly share of search table
| Month | Sainsbury's | Tesco | McCain | Birds Eye | Young's | Findus |
|---|---|---|---|---|---|---|
| Oct 2025 | 54.5% | 44.6% | 0.81% | 0.01% | <0.01% | <0.01% |
| Nov 2025 | 49.6% | 49.6% | 0.73% | <0.01% | <0.01% | <0.01% |
| Dec 2025 | 49.7% | 49.7% | 0.49% | <0.01% | <0.01% | <0.01% |
| Jan 2026 | 54.5% | 44.6% | 0.81% | 0.01% | <0.01% | <0.01% |
| Feb 2026 | 54.4% | 44.5% | 0.98% | 0.01% | <0.01% | <0.01% |
| Mar 2026 | 54.5% | 44.6% | 0.81% | 0.01% | <0.01% | <0.01% |
| Apr 2026 | 54.6% | 44.7% | 0.66% | 0.01% | <0.01% | <0.01% |
| May 2026 | 54.5% | 44.6% | 0.81% | 0.01% | <0.01% | <0.01% |
| Jun 2026 | 59.5% | 39.8% | 0.72% | 0.01% | <0.01% | <0.01% |
| Jul 2026 | 54.6% | 44.7% | 0.66% | 0.01% | <0.01% | <0.01% |
| Aug 2026 | 54.6% | 44.7% | 0.66% | 0.01% | <0.01% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the McCain and Young's comparison changed over the last 12 months?
3 findings
- McCain was ahead of Young's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, McCain’s estimated Share of Search among fish finger brands worldwide moved from 0.81% to 0.66%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 11 months ending August 2026, Young's’ estimated Share of Search among fish finger brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 880 to 1K.
How did search popularity change for fish finger brands worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using McCain’s and Young's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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