Brandwave

How popular isYoung's in search?

In August 2026, there were an estimated 23.2K branded searches for Young's worldwide which is down 17.1% over the last 11 months. Young's holds 0.14% estimated Share of Search among fish finger brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Sainsbury's54.4%
  2. Tesco44.5%
  3. McCain0.65%
  4. Birds Eye0.31%
  5. Young's0.14%
  6. Findus<0.01%
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Which fish finger brands compete with Young's?

Young's against fish finger brands worldwide, by month

Share of Search by month for Sainsbury's, Tesco, Young's. The figures are in the table below the chart.

View monthly share of search table
MonthSainsbury'sTescoMcCainBirds EyeYoung'sFindus
Oct 202554.3%44.4%0.8%0.37%0.17%<0.01%
Nov 202549.3%49.3%0.73%0.6%0.15%<0.01%
Dec 202549.6%49.6%0.49%0.28%0.13%<0.01%
Jan 202654.1%44.3%0.8%0.37%0.44%<0.01%
Feb 202654.1%44.2%0.98%0.55%0.17%<0.01%
Mar 202654.2%44.3%0.8%0.55%0.14%<0.01%
Apr 202654.3%44.4%0.65%0.45%0.14%<0.01%
May 202654.3%44.4%0.8%0.37%0.17%<0.01%
Jun 202659.2%39.6%0.71%0.33%0.15%<0.01%
Jul 202654.4%44.5%0.65%0.31%0.2%<0.01%
Aug 202654.4%44.5%0.65%0.31%0.14%<0.01%
Sep 2026——————

  1. 1.Sainsbury's

    54.4%

    Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Tesco

    44.5%

    Held 2nd. 7.5M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.McCain

    0.65%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Birds Eye

    0.31%

    Held 4th. 51.9K estimated branded searches, +0.97% vs prior month. Share 0 points.

  5. 5.Young's

    0.14%

    Held 5th. 23.2K estimated branded searches, -32% vs prior month. Share -0.1 points.

  6. 6.Findus

    <0.01%

    Held 6th. 390 estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare search popularity between Young's and its closest rivals

Every comparison with Young's

How has branded search demand for Young's changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Young's worldwide fell from 28K to 23.2K.
  • Across the 11 months ending August 2026, Young's’ estimated Share of Search among fish finger brands worldwide held steady, from 0.17% to 0.14%.

How did search popularity change for fish finger brands worldwide in August 2026?

  1. Estimated monthly branded searches for Findus worldwide rose 21.9% over 11 measured months, from 320 to 390 in August 2026.

  2. Estimated monthly branded searches for McCain worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.

  3. Estimated monthly branded searches for Young's worldwide fell 17.1% over 11 measured months, from 28K to 23.2K in August 2026.

  4. Estimated monthly branded searches for Birds Eye worldwide fell 16.8% over 11 measured months, from 62.4K to 51.9K in August 2026.

How is Young's measured?

Brandwave collects information about searches that people make online using Young's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • young s
  • youngs seafood

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How the Brand Demand Index is measured

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