Brandwave

Frozen vegetable brands:Which brands are most popular in search?

In August 2026, Pinguin was the most searched among frozen vegetable brands worldwide, with an estimated 1.2M branded searches and 90.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Pinguin90.5%
  2. McCain8.2%
  3. Aviko0.9%
  4. Birds Eye0.18%
  5. Green Giant0.14%
  6. Arctic Gardens0.12%

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Share of SearchLeaderboard

Compare the frozen vegetable brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among frozen vegetable brands worldwide, by month

Share of Search by month for Pinguin, McCain. The figures are in the table below the chart.

View monthly share of search table
MonthPinguinMcCainAvikoBirds EyeGreen GiantArctic Gardens
Oct 202593.4%5.6%0.75%0.08%0.07%0.07%
Nov 202593.5%5.6%0.62%0.07%0.1%0.07%
Dec 202595.4%3.8%0.63%0.06%0.05%0.06%
Jan 202695.6%3.9%0.42%0.05%0.04%0.05%
Feb 202693.5%5.6%0.62%0.08%0.07%0.07%
Mar 202694.5%4.7%0.62%0.07%0.06%0.06%
Apr 202696.9%2.6%0.35%0.05%0.04%0.03%
May 202690.7%8.2%0.89%0.11%0.1%0.08%
Jun 202690.3%8.1%1.1%0.14%0.18%0.1%
Jul 202690.5%8.2%0.9%0.14%0.18%0.1%
Aug 202690.5%8.2%0.9%0.18%0.14%0.12%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Pinguin

    90.5%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.McCain

    8.2%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Aviko

    0.9%

    Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Birds Eye

    0.18%

    Moved from 5th to 4th. 2.4K estimated branded searches, +26.3% vs prior month. Share 0 points.

  5. 5.Green Giant

    0.14%

    Moved from 4th to 5th. 1.9K estimated branded searches, -20.8% vs prior month. Share 0 points.

  6. 6.Arctic Gardens

    0.12%

    Held 6th. 1.6K estimated branded searches, +23.1% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among frozen vegetable brands worldwide?

In August 2026, Pinguin was the most searched among frozen vegetable brands worldwide, with an estimated 1.2M branded searches and 90.5% estimated Share of Search within this set. McCain is in 2nd place, 82.3 percentage points behind at 8.2% Share of Search.

Global frozen vegetable brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Pinguin93.4% → 90.5%96.9%Apr 202690.3%Jun 20261st
McCain5.6% → 8.2%8.2%Jul 20262.6%Apr 20262nd
Aviko0.75% → 0.9%1.1%Jun 20260.35%Apr 20263rd
Birds Eye0.08% → 0.18%0.18%Aug 20260.05%Apr 20264th
Green Giant0.07% → 0.14%0.18%Jul 20260.04%Jan 20266th → 5th
Arctic Gardens0.07% → 0.12%0.12%Aug 20260.03%Apr 20265th → 6th

Each finding as a sentence

  • Across the 11 months ending August 2026, Pinguin’s estimated Share of Search among frozen vegetable brands worldwide decreased from 93.4% to 90.5%.
  • Across the 11 months ending August 2026, McCain’s estimated Share of Search among frozen vegetable brands worldwide increased from 5.6% to 8.2%.
  • Across the 11 months ending August 2026, Pinguin’s estimated Share of Search among frozen vegetable brands worldwide peaked at 96.9% in April 2026 and was lowest at 90.3% in June 2026.
  • Across the 11 months ending August 2026, McCain’s estimated Share of Search among frozen vegetable brands worldwide peaked at 8.2% in July 2026 and was lowest at 2.6% in April 2026.
  • Across the 11 months ending August 2026, Green Giant rose from 6th to 5th among frozen vegetable brands worldwide.
  • Across the 11 months ending August 2026, Arctic Gardens fell from 5th to 6th among frozen vegetable brands worldwide.
  • Across the 11 months ending August 2026, Aviko and Birds Eye held steady: their estimated Share of Search among frozen vegetable brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for frozen vegetable brands worldwide in August 2026?

  1. In August 2026, Birds Eye rose from 5th to 4th among frozen vegetable brands worldwide.

  2. In August 2026, Green Giant fell from 4th to 5th among frozen vegetable brands worldwide.

  3. Estimated monthly branded searches for Pinguin worldwide fell 45.5% over 11 measured months, from 2.2M to 1.2M in August 2026.

  4. Estimated monthly branded searches for Aviko worldwide fell 33.1% over 11 measured months, from 18.1K to 12.1K in August 2026.

  5. Estimated monthly branded searches for McCain worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.

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